, Digital Content, Social Media Lauryn Mccollum, Sales & Marketing

Leverage attention through engaging content to maximize marketing through multiple channels, from Google to TikTok, and everything in between.

Professional business administrator with background in sales, customer service, client relations, and financial management. Highly skilled in managing operational duties of business and propelling teams towards success. Prior experience in organizational leadership and executive administration lends strong leadership abilities to qualifications. Possess a strong knowledge of learning techniques and strategies, and knowledgeable in team building. . Exemplary professional expertise and superior communication skills in both written and spoken forms

Thank you for the opportunity to apply for the Social Media Specialist position. After reviewing your job description, it’s clear that you’re looking for a candidate that is extremely familiar with working on social media and recognizing trends. Given these requirements, I am certain that I have the necessary skills to successfully do the job adeptly. I am a self-taught freelancer and I am eager to make a name for myself. Using the platform Upwork to find clients, I have had experience managing instagram channels and creating Facebook ads to increase traffic and lead generation. I am confident that I have the knowledge and capability to excel at your project. After reviewing my resume, I hope you will agree that I am the competent and competitive candidate that you are looking for. I look forward to being able to elaborate on how I can be an asset to your company.

SUMMARY OF QUALIFICATIONS • Exceptional collaborative skills with the ability to work independently. • Achievement-oriented and persistent work ethic • Strong written communication and presentation skills • Creative skills with strong attention to detail EDUCATION Bachelor of Business Administration, Marketing | Magna Cum Laude Dec. 2019 Turner College of Business | Columbus State University CAMPUS INVOLVEMENT Vice President/ Marketing Coordinator 2018 – 2019 Beta Gamma Sigma • Utilized Canva to create flyers, enhancing my graphic design skills • Created engaging content on social media platforms and increased follower count at a rate of 3 followers per day CERTIFICATION Social Marketing Certification- Hootsuite Academy Oct. 2019 • Completed semester-long course to learn about branding and advertising through social platforms Advanced Google Analytics Certification- Google Analytics Academy Dec. 2019 • Gained understanding of analyzing web metrics PROFESSIONAL EXPERIENCE Social Media Volunteer Rural Animal Rescue Efforts, Nashville, TN Present • Editing visually stunning photos in Adobe Photoshop as well as clever captions • Achieving increased brand awareness by 167 new profile views a week • Designing digital flyers in Canva maintaining brand consistency Marketing Intern Aug. – Dec. 2018 Chick-fil-A, Columbus, GA I brought my talents of interpersonal communication skills to successfully execute promotional events with fellow employees of Chick-fil-a. I also utilized my organization skills to outline plans and meet deadlines in an efficient manner. • Strategically prepared promotional merchandise for 17 successful promotional events meeting sales goals of $200 per event • Planned and executed two major fall festivals that exceeded company predictions of 500 in attendance EXPERIENCE Hostess Jun. – Aug. 2019 Cannon Brew Pub, Columbus, GA • Improved customer relations which increased business productivity by 20% Sales Associate Aug. 2016 – Aug. 2018 Ross Stores, Inc., Columbus, GA • Enhanced ability to meet customer needs through consulting with customers regarding merchandise • Documented areas of shoplifting, reporting to security, minimizing theft by 30% Team Supervisor Apr. – Jul. 2016 Tropical Smoothie Café, Columbus, GA • Used leadership skills while supervising team of 5 employees to comp