Analyst Satya Sruthi Pakalapati , Writing & Content

I am a psychologist with flair in writing. I have earned bachelors and masters degree in Applied psychology along with Advanced Diploma in Child Guidance and counselling. Working as a freelance writer. Use to write Academic assignments I Psychology Research proposals I Literature review and research study discussions I General articles I Mental health related articles & blogs I Other write ups

I am a project manager for a language translation company, tasked with editing and proofreading translated documents to ensure the highest quality. In addition, I manage the company social media accounts, creating original content for marketing and information purposes, as well rewriting for the company website and email marketing blasts. I have several years of academic research writing experience, as well as blog and informational article writing experience. I am proficient at proofreading and editing, with a keen eye for details.

Superior writing is when I get right into the minds, psychology and emotions of the client. When I totally identify with the client then I produce meaningful, powerful and persuasive material. I appreciate opportunities to be creative, innovative, and to think out of the box. I am so out of the box that the box doesn’t even exist. With attention to detail and an intense connection to every project, I generate professional, clean cut work. I contemplate what message you want to deliver, your tone, and the feeling that you wish to convey. I delve deeply into understanding you, your customers and your marketing goals, so that every writing assignment is a true win for your company. I am a team player; I enjoy working with people, collaborating, and building relationships. I don’t write for you; I write with you. I make your visions a reality. Innovation, that’s my “Ace in the Hole”. I thrive on the new, I learn from the old, and I discover and develop your dreams.

Social Media Content & Community Manager JT Mega Food Advertising Minneapolis, MN Sep. 2018 – Present ● Manage social communities across channels, monitoring feedback patterns and escalating any issues to necessary contacts ● Project manage and write monthly social content, working with designers, accounts team, and strategists to achieve client goals ● Craft additional content, including blogs, website or email copy ● Create analytics reports, assist with strategy, form recommendations, troubleshoot content and social media specifications, and continue learning social media strategy and industry Social Media Strategist (Freelance) My Burger Minneapolis, MN Jan. – Aug. 2018 ● Create weekly content calendar, including writing copy and creating images, and schedule across channels ● Manage social communities and interact with fans ● Influencer outreach and management, including coordination with giveaways, contests, and events ● Tracking channel analytics and pulling reports on an ad-hoc basis Social Media Specialist (Contract) Cargill Wayzata, MN Feb. 2017 – Aug. 2017 ● Managed the Truvia Natural Sweetener U.S. and Canadian communities – Facebook, Twitter, Pinterest, and Instagram – providing customer service and responses to comments, criticisms, or questions from fans ● Used community feedback to identify influencers and comment trends and patterns ● Implemented agency-provided content calendars ● Made suggestions and gave feedback on organic and paid social strategy based on trends, research, reporting, and analytics Web Content Specialist (Contract) Thomson Reuters Eagan, MN Aug. 2016 – Dec. 2016 ● Researched and wrote compelling blog content and complied with internal and legal industry standards ● Edited or revised content based on internal or external feedback while meeting established deadlines and quality expectations ● Promoted blog content on clients’ Facebook pages via boosted posts targeting audiences in each unique law firm geographic area and practice specialty Social Media Specialist Red Circle Agency Minneapolis, MN Sept. 2015 – May 2016 ● Established and implemented social strategy for each client based on client goals, expectations, and budget while adapting to emerging social trends and tools ● Managed social communities across all channels by answering questions, concerns, and feedback ● Wrote weekly content for Facebook and Twitter in addition to ad copy across all channels ● Created and optimized ads for Facebook, Instagram, and Twitter to meet campaign objectives ● Created monthly, quarterly, yearly, and ad-hoc reports based on KPIs and benchmarks and included recommendations for ongoing organic and paid strategy Social Media Strategist Hubbard Interactive | Twin Cities St. Paul, MN Feb. 2015 – Sept. 2015 ● Established or optimized clients' social, from conception to reporting, determining successes and opportunities for improvement ● Managed communities across all channels while maintaining a consistent brand voice ● Managed brand reputation by responding to negative ratings and forming crisis communication plans ● Planned and executed online promotions including giveaways, sales, coupons, and events ● Designed images for posts and social channel profiles, and managed projects with designers and developers for any further design needs Social Media Marketing Assistant Martha O’Hara Interiors Minneapolis, MN Feb. 2014 – Dec. 2014 ● Managed communities across social channels, acting as the first point of contact for prospective clients, and provided customer service ● Researched industry trends to plan and write interior design-themed blog posts ● Designed images, created templates, and wrote content for social posts ● Assisted with creating benchmarks for website and social media reporting and analytics ● Researched and compiled information on décor items from sales inquiries via social and created a detailed database Freelance Social Media Field Specialist The Social Lights Minneapolis, MN Sep. 2012 – Dec. 2012 ● Represented Fortune 500 company Ford Motor Co. via social channels Twitter, Instagram, and Foursquare ● Assisted with development of and execution of social strategy for content, contests, and community management across all channels ● Used face-to-face and guerrilla marketing tactics to get potential customers involved in the “Find and Make a Difference” tour's social accounts, hashtags, and contests