Freelancer Deborah Pope
BASIC
18 $

Client Manager Deborah Pope, Sales & Marketing

Deborah Pope
United States, Burgaw
Joined Jul 6, 2020

About Deborah

I write ad copy for clients on websites, e-newsletters, calendars, and social media. As the client manager, I also schedule and collect materials for upcoming ads, collaborate with clients to promote events and increase sales, and provide reports for clients using Google Analytics, Facebook Insights, and Mail Chimp reports. Occasionally, I also write creative website articles providing information on events and places.Expand

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About freelancer

Deborah
BASIC
Deborah Pope
(0 reviews)
Joined Jul 2020
Last seen
7 months ago
Client manager, writer, and educator with excellent interpersonal skills, self-motivation, and professional versatility.
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10+ years in the digital marketing field and 6 years of management experience with an outstanding track record exceeding revenue and company objectives for large brands and organizations in the B2C and B2B sectors. Highly skillful and effective in the following areas: • Demand Generation, Customer Acquisition, Customer Retention, and Loyalty Programs. • Ecommerce, Marketplaces, Brand Reputation, CRO, SEO, PPC, Email Marketing, Content Marketing, Social Media, and Retargeting. • Reporting and Insights, Marketing Automation and CRM integration, Asset and Budget Management, Sales Enablement, and Media Buying. Expert technical proficiency: Amazon DSP and Seller Central, Price Spider, CNET, ZAIUS, Google Analytics, Conductor Searchlight, Optimizely, Visual Website Optimizer, SEMrush, WordPress, Adobe Experience Manager, Adobe DPS, Adobe DAM, Tableau, Act-On, HubSpot, Hotjar, Salesforce, Microsoft Dynamics, Microsoft Word, Excel, PowerPoint, and Outlook. PROFESSIONAL EXPERIENCE Sound United – Digital Marketing Manager 01/2018 – 04/2019 • Develop an integrated digital marketing plan and executed strategies for all brands (DT, Denon, Marantz, Polk) with heavy focus on SEO, email marketing, social media ads, paid search ads, display ads, online personalization, and customer web experience. • Created a marketing calendar, built content, and planned budget accordingly. • Created creative briefs for the development of digital image and video ads in seasonal campaigns. • Managed a small team in charge of driving ROI performance for all brand sites and ecommerce stores through exponential growth of awareness, customer acquisition, and online conversions. • Partnered with external agencies and third party vendors, collaborated with other internal departments, and managed a small digital marketing team in the planning and execution of customer retention campaigns and loyalty programs, starting with product launches. • Set, measured, tracked, and reported on clear KPI objectives and used data to analyze trends and generate insights in order to optimize spend and performance. • Successfully launched seasonal multichannel campaigns resulting in 350% ROAS in 12 months. • Generated $10 million in sales by lifting ROAS from 400% to 1000% on Amazon.com in 2018. Alere Inc. – Digital Marketing Manager 08/2012 – 03/2016 • Develop an integrated digital marketing plan leveraging systematic automation of effective integrated Inbound and Outbound Marketing campaigns and effective implementation of SEO, PPC, Mobile, Social Media, and Email Marketing tactics. • Led the analytics and insights department responsible for the development and distribution of monthly custom analytics reports and performance monitoring dashboards with high visibility. • Provided strategic direction and management for the planning and execution of two product microsites (Alere-i.com and TestTargetTreat.com) and built the User Experience strategy for the redesign of Alere.com to ensure proper alignment of corporate and digital objectives. • Introduced marketing automation and directed global adoption of the Act-On platform which led to its integration with the global CRM (Microsoft Dynamics) to improve the customer journey. • Managed quarterly budgets impacting several departments and programs, and effectively supervised partnerships with active vendors and agencies. • Conducted internal digital audits, developed new operational frameworks, guidelines, and processes to establish governance and consistency across brands, and created an ROI-based editorial calendar targeting all buyer/user personas through tactical content placement. San Diego Humane Society – Digital Marketing Manager 10/2011 – 07/2012 • Website administrator responsible for the daily management of content and optimization activities, working with multiple departments and establishing key stakeholders. • Social Media manager and strategist in charge of launching donor campaigns and promoting quarterly donation events while keeping one voice and a strong brand. • Tracked, measured, and reported to the board on performance and impact of all digital and non-digital activities to increase donations. • Increased number of Facebook followers by 300%, Engagement by 50%, and Reach by 18% through daily generation of content and effective use of other social platforms. • Launched the first Digital Telethon by introducing social media activities and tools that helped communicate and interact with the audience and a website donation portal generating live updates and facilitating live online donations. True Photography Weddings – SEO Manager (Contract) 05/2011 – 09/2011 • Led digital initiatives designed to increase visibility and reach of qualified targeted audiences to the main website and landing pages. • Elevated site reputation and rank by implementing on-page and off-page tactics that focused on localization and proper content placement and blogging activities. • Collaborated with the branding, content, and development departments to launch seasonal initiatives aiming at capturing a niche target market within the Wedding Photography industry. • Obtained exclusive organic visibility in key cities and national organic coverage for a segment of our market through progressive propagation of viral content. Internet Marketing Inc. - Agency - SEO Project Manager 04/2010 – 05/2011 • Managed SEO activities for an average of 20 accounts worth over $1 million per year with direct communication with all clients and responsible for securing client retention. • Achieved high success and satisfaction rates for 80% of our clients which contributed to future profitability for the company. • In charge of SEO Analytics and Reporting for all accounts becoming the only project manager with extra hands-on tactical skills and responsibilities. • Led international SEO projects and assisted other departments on accounts focusing on the Hispanic audience with execution of other tactics such as PPC and Email Marketing. Other Positions Held • Digital Marketing Consultant (Corbera Consulting) 05/2010 – 12/2010 • SEO Project Manager & Web Analytics Specialist (Organic SEO) 08/2009 – 04/2010 • Mr. E Man Clothing (owner) 06/2008 – 05/2010 EDUCATION San Diego State University, San Diego, CA, 2007 - B.A. in Liberal Arts and Science Major: International Business, with emphasis in Marketing, Spanish, and Latin America San Diego State University, College of Extended Studies, San Diego, CA, 2001 Certificate: Web Programming and Design
Sales & Marketing
Content Marketing
Social Media Marketing
Email Marketing
Advertising
Marketing Strategy
50 $
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