Elizabeth Burdman Eaburdman.wordpress.com https://www.linkedin.com/in/elizabeth-burdman-20b88456 [email protected] (408) 717-0812 EDUCATION California State Polytechnic University, Pomona Bachelor of Science in Apparel Merchandising and Management, Minor in Journalism. Leadership Committee and Ag Ambassadors President, 2011-2012. EXPERIENCE Content Associate- Contractor Southern California Gas Company, Los Angeles, CA February 2020-July 2020 ● Developed compelling written content for landing pages, email campaigns, billing inserts, marketing and more to align with evolving policies. Led content reviews with business partners and provided suggestions for brand messaging to keep the website relevant and useful to customers. ● Crafted marketing emails on account signups, safety tips, events and more in order to keep customers engaged and informed. Managed subscription lists and databases for distribution for a cohesive experience. ● Produced and distributed email reports featuring insight on open rates, click rates, and content placement to key business partners in order to improve communications on a monthly basis. ● Provided insight and feedback for placement of content and copy direction for energy saving initiatives and more for a seamless brand direction. ● Assisted in urgent communications, including Coronavirus informational deliverables for customers and more on a fast-paced deadline. Sales Associate New York And Company October 2019-January 2020 ● Greeted and assisted customers with all of their needs, from styling to opening rewards cards during the holiday season. Trained new associates on processes and organization. Content Associate-Contract Position Credit Donkey, Inc, Los Angeles, CA August-October 2019 ● Assisted on media and content management for financial services company on relevant topics such as credit cards, TV, banking, engagement rings, student loans and more in order to increase brand awareness. ● Composed video scripts for target audience based on trending topics to increase engagement. Compiled market research in order to set the tone from the bottom up for the millennial financial sector and broaden the audience. ● Conducted open rate tests on calls to action to further understand core audience, drive sales and increase awareness to key partners and decided which strategies to use moving forward. Copywriter Guess, Inc. Los Angeles, CA November 2017-August 2019 ● Manager of G by GUESS content, including all customer-facing emails, website assets, landing pages, in-store campaigns, product copy and more. Increased open rate for emails from 6-7% to consistently 20-25%. ● Wrote high-volume creative product descriptions for Guess, G by Guess and more by Guess, Guess Factory, Marciano, Kids, and Men’s divisions while keeping a consistent message for customers. Edited fellow copywriters’ product copy for tone, voice, grammar, consistency, SEO terminology and more. Created SEO blocks from findings to drive traffic and sales to core categories. ● Developed customer-facing emails from concept to completion, including overarching themes, subject lines, main messages and more in order to increase sales. Utilized A/B subject line testing to further understand the customer and expand reach. Played a critical role in email approvals from first creative briefs to final proofs and provided copy approval for the best customer experience. Adjusted copy as needed for reactionary promotional changes and more with great results under a fast-paced deadline. ● Trained new copywriters on brand voices, tone, terminology, on-site programs and more. Filled in the senior copywriter role as needed in all assets, editing, product flow management and approvals for content management. Copywriter A’gaci, LLC, Los Angeles, CA May 2016- November 2017 ● Filled primary product copywriter role for popular teen retail website to provide customers with accurate information. Comprised informative, trendy, and catchy product descriptions while ensuring all measurements, fabric content and care information was correct to drive e-commerce traffic. ● Managed the main clothing brand, accessories, and shoes subdivisions for all content across cross platforms. Took ownership of the brand voice by editing the website to provide a consistent experience for customers and to increase sales. Copywriter Forever 21, Inc, Los Angeles, CA June 2014-April 2016 ● Created high-volume product copy in order to engage customers on the e-commerce platform. Contributed to Global Creative copy through website landing pages, in-store campaigns, lookbooks, customer-facing emails, store signage and more to uphold the high brand standard. Wrote and uploaded high-volume product descriptions with accuracy and special attention to brand voice. ● Edited copy for grammar, punctuation, sentence structure, fashion terminology, search terms, tone and more to uphold brand quality to consumers. Provided edits and constructive feedback on a daily basis as needed to keep copy at a high standard. ● Managed all written content for Plus, beauty and accessories subdivisions. Ensured all products were uploaded when needed by communicating with cross-functional partners. ● Trained new writers in retail terminology, AP style, brand voice, and more.
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