Creative Content Strategist Shelby Shaffer, Writing & Content

A seasoned professional with extensive experience in the sales and marketing industry, holding a B.A Honours in Psychology. Previously running an outsourced sales and marketing company in Toronto, Canada, I have been fully involved in writing job posts, developing training content, website content, social media content, and more. I have ran successful campaigns for top tiered clients such as Canadian Tire and Save the Children, geared towards customer and donor acquisition along with brand awareness. Having recently transitioned my business model, I am currently a sales management consultant aiming to develop and grow my clienteles businesses. I'm confident in my ability to bring success to you and your organization and help you thrive too!

MediaNews Group, Metro Detroit — Freelance reporter September 2019 - PRESENT ● Freelance journalism for the local newspapers The News-Herald and The Press & Guide. In-depth coverage of local stories and events. The Game Haus LLC., Remote — Freelance NBA journalist January 2019 - PRESENT ● Covering the NBA; work includes breaking news, analysis, predictions, long-form articles, as well as appropriate social media sharing. Gordon Food Service, Dearborn Heights, MI — Sales associate May 2016 - PRESENT ● Stocking merchandise. ● Customer assistance. Scleroderma Foundation- Michigan Chapter, Metro Detroit — Communications intern August 2019 – November 2019 ● Part time internship position that included writing articles, interviewing subjects, and creating web documents. EDUCATION Wayne State University, Detroit, MI — Student SEPTEMBER 2015 – APRIL 2020 Print and online journalism major with minors in new media and media arts and studies. Work samples can be found here: https://www.linkedin.com/in/zachary-russell-48b503153/ https://www.clippings.me/zachrussell

With more than 20 years' experience as a professional writer, I've become something of a chameleon. I can easily adapt my writing style to fit my client's brand voice. I've written for a wide spectrum of businesses in various industries. Healthcare, travel and home improvement are where I excel. I am an expert at distilling complicated information into easy-to-read content. I am most skilled at narrative content like blogs and journalistic features; I'm also really good at writing persuasive email campaigns. However, I'm comfortable with just about anything you want to throw my way. If I'm not the best candidate, I'll let you know. Check out my writing samples at www.chelseaadamswriting.com.

I’m a storyteller, and it’s my strongly held belief that in any content, it’s necessary to find the narrative. As an audience, regardless of medium, we’re hard-wired to search for it in everything we consume. As a writer and editor who has traveled the world, writing for different publications and clients, I'm ultimately an expert at finding that narrative and communicating it to the right audience.