Digital Marketer Arvind Jackson, Sales & Marketing

SUMMARY OF QUALIFICATIONS • Exceptional collaborative skills with the ability to work independently. • Achievement-oriented and persistent work ethic • Strong written communication and presentation skills • Creative skills with strong attention to detail EDUCATION Bachelor of Business Administration, Marketing | Magna Cum Laude Dec. 2019 Turner College of Business | Columbus State University CAMPUS INVOLVEMENT Vice President/ Marketing Coordinator 2018 – 2019 Beta Gamma Sigma • Utilized Canva to create flyers, enhancing my graphic design skills • Created engaging content on social media platforms and increased follower count at a rate of 3 followers per day CERTIFICATION Social Marketing Certification- Hootsuite Academy Oct. 2019 • Completed semester-long course to learn about branding and advertising through social platforms Advanced Google Analytics Certification- Google Analytics Academy Dec. 2019 • Gained understanding of analyzing web metrics PROFESSIONAL EXPERIENCE Social Media Volunteer Rural Animal Rescue Efforts, Nashville, TN Present • Editing visually stunning photos in Adobe Photoshop as well as clever captions • Achieving increased brand awareness by 167 new profile views a week • Designing digital flyers in Canva maintaining brand consistency Marketing Intern Aug. – Dec. 2018 Chick-fil-A, Columbus, GA I brought my talents of interpersonal communication skills to successfully execute promotional events with fellow employees of Chick-fil-a. I also utilized my organization skills to outline plans and meet deadlines in an efficient manner. • Strategically prepared promotional merchandise for 17 successful promotional events meeting sales goals of $200 per event • Planned and executed two major fall festivals that exceeded company predictions of 500 in attendance EXPERIENCE Hostess Jun. – Aug. 2019 Cannon Brew Pub, Columbus, GA • Improved customer relations which increased business productivity by 20% Sales Associate Aug. 2016 – Aug. 2018 Ross Stores, Inc., Columbus, GA • Enhanced ability to meet customer needs through consulting with customers regarding merchandise • Documented areas of shoplifting, reporting to security, minimizing theft by 30% Team Supervisor Apr. – Jul. 2016 Tropical Smoothie Café, Columbus, GA • Used leadership skills while supervising team of 5 employees to comp

Creative professional Graphic Designer and Web Content Specialist with 3+ years experience in eCommerce seeking to work with an organization that will utilize my creative skills to effectively execute content development strategies through innovative design. Highly proficient in various Adobe CC software with a strong background in Front-End Development tools, such as, HTML5, CSS and User Experience.

I have experience creating and runnings ads for social media platforms on the ones listed below. I also have many years of maintaining these platforms by creating content calendars. FaceBook Instagram Twitter Pinterest Google Ads I know how to create relevant and engaging content to drive clicks to landing pages. My knowledge of metrics and analytics gives me the skills to optimize campaigns for maximum ROI Being able to create, deploy, and optimize makes the right marketer for the job!

I have two year's of experience managing editorial content across social media platforms for fashion, beauty, lifestyle for a fashion tech company and later, for UC Berkeley's international programs. I'm proficient in the end-to-end social media management process, from developing content, curating images, creating designs in Photoshop and Illustrator, writing copy for the social media posts, and scheduling posts through Sprout Social. I've also run paid social media campaigns in Facebook, Instagram, Twitter, and LinkedIn, and I'm skilled in engagement campaigns. I graduated from UC Berkeley recently with a Professional Diploma in Digital Marketing and I've learned a lot about project management, growth hacking and brand awareness. I also have three years’ experience working in corporate communications at the World Bank where I tackled many documentation projects, which made me an effective team player, and skilled in technical writing and operational project management. During my time there I directly managed a team of 5 for one of the team's biggest projects, and ensured the completion of phases on time. I've also been part of process documentation projects which involved interviewing key members of multiple teams to document their systems and procedures. This gave me an understanding on how to work with different temperaments and still get the projects done on time. I'm an empathetic, organized, data-driven marketer, with customer satisfaction as a top priority. I have a background of “listening” to the consumer, through the story within performance marketing data, which has allowed me to drive new initiatives and content creation in my previous marketing roles.I have used analytical tools like Google Analytics, Hubspot, and Sprout Social in my past roles.   You can find some of my content samples here: https://poojakandappa.wixsite.com/mysite