Digital Marketer Maik Basena, Sales & Marketing

I have experience creating and runnings ads for social media platforms on the ones listed below. I also have many years of maintaining these platforms by creating content calendars. FaceBook Instagram Twitter Pinterest Google Ads I know how to create relevant and engaging content to drive clicks to landing pages. My knowledge of metrics and analytics gives me the skills to optimize campaigns for maximum ROI Being able to create, deploy, and optimize makes the right marketer for the job!

I have two year's of experience managing editorial content across social media platforms for fashion, beauty, lifestyle for a fashion tech company and later, for UC Berkeley's international programs. I'm proficient in the end-to-end social media management process, from developing content, curating images, creating designs in Photoshop and Illustrator, writing copy for the social media posts, and scheduling posts through Sprout Social. I've also run paid social media campaigns in Facebook, Instagram, Twitter, and LinkedIn, and I'm skilled in engagement campaigns. I graduated from UC Berkeley recently with a Professional Diploma in Digital Marketing and I've learned a lot about project management, growth hacking and brand awareness. I also have three years’ experience working in corporate communications at the World Bank where I tackled many documentation projects, which made me an effective team player, and skilled in technical writing and operational project management. During my time there I directly managed a team of 5 for one of the team's biggest projects, and ensured the completion of phases on time. I've also been part of process documentation projects which involved interviewing key members of multiple teams to document their systems and procedures. This gave me an understanding on how to work with different temperaments and still get the projects done on time. I'm an empathetic, organized, data-driven marketer, with customer satisfaction as a top priority. I have a background of “listening” to the consumer, through the story within performance marketing data, which has allowed me to drive new initiatives and content creation in my previous marketing roles.I have used analytical tools like Google Analytics, Hubspot, and Sprout Social in my past roles.   You can find some of my content samples here: https://poojakandappa.wixsite.com/mysite

I have experience in Lead generation, Content marketing, Email marketing, Social media marketing, Marketing Automation, Facebook ads, Google ads, Setting up a Wordpress website and basic Graphic design. I am always keen to learn and experience different things in my life. I believe in learning each and every day. The more you learn the more you will get ahead and get the results.

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