Digital Marketing Analyst Natalie Martinez, Sales & Marketing

PROFESSIONAL EXPERIENCE: Capacity Interactive, Digital Marketing Assistant, May 2019 – April 2020 • Assisted and supported account management for a portfolio of 10+ nonprofit arts clients, including The John F. Kennedy Center, The Rock and Roll Hall of Fame and The Joyce Theater • Designed, implemented and optimized full funnel digital marketing strategies with various objectives and KPIs for paid Facebook/Instagram and GoogleAds (AdWords) campaigns • Built custom tracking using Google Analytics and Google Tag Manager to better understand user behavior through the purchase path • Cultivated long term client relationships with key partners and tailored campaigns to help achieve client goals • Generated and finalized reports with narratives using custom dashboards in Datorama to aggregate data and provide actionable insights and recommendations for clients Brooklyn Elite Volleyball Club, Assistant Coach, October 2017 – April 2020 • Coached teams of 16 year-olds in regional travel leagues • Trained middle blockers and pin hitters in weekly skills clinics • Guided 10-12 year-olds through volleyball fundamentals in weekly youth clinics XS Energy & Sports Nutrition, Brand Ambassador, October 2017 – May 2018 • Aided in the development of marketing strategies to promote the health benefits of XS Energy products, including energy drinks and recovery proteins EDUCATION: Fordham University, Gabelli School of Business Bachelor’s of Science in Marketing, Class of 2019 Major GPA: 3.9/4.0, Cumulative GPA: 3.4/4.0 Awards and Honors: Atlantic-10 Commissioner’s Honor Roll (2015, 2017-2018), Breakfast of Champions (2016-2019), Woolworth Award, Faces of Fordham: Applauding Fordham’s Finest Leaders and Luminaries ATHLETIC EXPERIENCE: Fordham University Division 1 Volleyball, Pin Hitter, September 2015 – May 2019 • Dedicated 20+ hours per week to team duties while maintaining a full course load • Served as a right side hitter, participating in daily practices to refine sport fundamentals and enhance fitness • Engaged in monthly community service activities such as spending time at Fordham’s retirement home, and hosting local youth volleyball camps to give back the community Fordham Flava Dance Team, Dancer/Choreographer, September 2015 – May 2019 • Trained 12+ hours per week, while fulfilling responsibilities as a student athlete • Collaborated on the choreography and staging of concept videos, and annual spring showcase • Performed at Madison Square Garden, UNICEF and hurricane relief fundraisers, basketball games, club events CERTIFICATIONS: Inbound Marketing Certification, HubSpot Academy, November 2018 – Present • Tested on best practices and prepared to take an inbound approach to creating content, using social promotion, converting and nurturing leads, marketing to customers SKILLS AND LANGUAGES: • Facebook: Business Manager, Ads Manager, Events Manager, Audiences, Creative Hub • Google: Ads (AdWords), Analytics, Tag Manager • Microsoft Office: Excel, Word, PowerPoint, Access • Limited working proficiency in Spanish