Freelancer Natalie Martinez
$ 25

Digital Marketing Analyst Natalie Martinez, Sales & Marketing

Natalie Martinez
United States, New York
Joined Jul 13, 2020

About Natalie

Former division 1 student athlete with a passion for consumer insights, marketing analytics and the arts. My work as a digital marketer with Capacity Interactive has provided me with experience in the arts, culture, and entertainment sectors, developing campaign strategy and providing data analysis for a portfolio of clients. I am skilled in campa...Expand



About freelancer

Natalie Martinez
(0 reviews)
Joined Jul 2020
Last seen
1 years ago
PROFESSIONAL EXPERIENCE: Capacity Interactive, Digital Marketing Assistant, May 2019 – April 2020 • Assisted and supported account management for a portfolio of 10+ nonprofit arts clients, including The John F. Kennedy Center, The Rock and Roll Hall of Fame and The Joyce Theater • Designed, implemented and optimized full funnel digital marketing strategies with various objectives and KPIs for paid Facebook/Instagram and GoogleAds (AdWords) campaigns • Built custom tracking using Google Analytics and Google Tag Manager to better understand user behavior through the purchase path • Cultivated long term client relationships with key partners and tailored campaigns to help achieve client goals • Generated and finalized reports with narratives using custom dashboards in Datorama to aggregate data and provide actionable insights and recommendations for clients Brooklyn Elite Volleyball Club, Assistant Coach, October 2017 – April 2020 • Coached teams of 16 year-olds in regional travel leagues • Trained middle blockers and pin hitters in weekly skills clinics • Guided 10-12 year-olds through volleyball fundamentals in weekly youth clinics XS Energy & Sports Nutrition, Brand Ambassador, October 2017 – May 2018 • Aided in the development of marketing strategies to promote the health benefits of XS Energy products, including energy drinks and recovery proteins EDUCATION: Fordham University, Gabelli School of Business Bachelor’s of Science in Marketing, Class of 2019 Major GPA: 3.9/4.0, Cumulative GPA: 3.4/4.0 Awards and Honors: Atlantic-10 Commissioner’s Honor Roll (2015, 2017-2018), Breakfast of Champions (2016-2019), Woolworth Award, Faces of Fordham: Applauding Fordham’s Finest Leaders and Luminaries ATHLETIC EXPERIENCE: Fordham University Division 1 Volleyball, Pin Hitter, September 2015 – May 2019 • Dedicated 20+ hours per week to team duties while maintaining a full course load • Served as a right side hitter, participating in daily practices to refine sport fundamentals and enhance fitness • Engaged in monthly community service activities such as spending time at Fordham’s retirement home, and hosting local youth volleyball camps to give back the community Fordham Flava Dance Team, Dancer/Choreographer, September 2015 – May 2019 • Trained 12+ hours per week, while fulfilling responsibilities as a student athlete • Collaborated on the choreography and staging of concept videos, and annual spring showcase • Performed at Madison Square Garden, UNICEF and hurricane relief fundraisers, basketball games, club events CERTIFICATIONS: Inbound Marketing Certification, HubSpot Academy, November 2018 – Present • Tested on best practices and prepared to take an inbound approach to creating content, using social promotion, converting and nurturing leads, marketing to customers SKILLS AND LANGUAGES: • Facebook: Business Manager, Ads Manager, Events Manager, Audiences, Creative Hub • Google: Ads (AdWords), Analytics, Tag Manager • Microsoft Office: Excel, Word, PowerPoint, Access • Limited working proficiency in Spanish

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SUMMARY OF QUALIFICATIONS • Exceptional collaborative skills with the ability to work independently. • Achievement-oriented and persistent work ethic • Strong written communication and presentation skills • Creative skills with strong attention to detail EDUCATION Bachelor of Business Administration, Marketing | Magna Cum Laude Dec. 2019 Turner College of Business | Columbus State University CAMPUS INVOLVEMENT Vice President/ Marketing Coordinator 2018 – 2019 Beta Gamma Sigma • Utilized Canva to create flyers, enhancing my graphic design skills • Created engaging content on social media platforms and increased follower count at a rate of 3 followers per day CERTIFICATION Social Marketing Certification- Hootsuite Academy Oct. 2019 • Completed semester-long course to learn about branding and advertising through social platforms Advanced Google Analytics Certification- Google Analytics Academy Dec. 2019 • Gained understanding of analyzing web metrics PROFESSIONAL EXPERIENCE Social Media Volunteer Rural Animal Rescue Efforts, Nashville, TN Present • Editing visually stunning photos in Adobe Photoshop as well as clever captions • Achieving increased brand awareness by 167 new profile views a week • Designing digital flyers in Canva maintaining brand consistency Marketing Intern Aug. – Dec. 2018 Chick-fil-A, Columbus, GA I brought my talents of interpersonal communication skills to successfully execute promotional events with fellow employees of Chick-fil-a. I also utilized my organization skills to outline plans and meet deadlines in an efficient manner. • Strategically prepared promotional merchandise for 17 successful promotional events meeting sales goals of $200 per event • Planned and executed two major fall festivals that exceeded company predictions of 500 in attendance EXPERIENCE Hostess Jun. – Aug. 2019 Cannon Brew Pub, Columbus, GA • Improved customer relations which increased business productivity by 20% Sales Associate Aug. 2016 – Aug. 2018 Ross Stores, Inc., Columbus, GA • Enhanced ability to meet customer needs through consulting with customers regarding merchandise • Documented areas of shoplifting, reporting to security, minimizing theft by 30% Team Supervisor Apr. – Jul. 2016 Tropical Smoothie Café, Columbus, GA • Used leadership skills while supervising team of 5 employees to comp
Sales & Marketing
Content Marketing
Social Media Marketing
Brand Marketing
Sales Promotion
Facebook Marketing
19 $
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