Freelancer Lingling Chen
BASIC
$ 20

Digital Marketing Intern Lingling Chen, Sales & Marketing

Lingling Chen
United States, Los Angeles
Joined Jun 15, 2020

About Lingling

• Proactively initiated multi-channel digital marketing strategies such as created Facebook marketing campaigns, analyzed landing page by Google Analytics, and conducted long-tail keywords strategies for SEO (Search Engine Optimization). • Developed email marketing campaigns by MailChimp to increase customer retention and attract new customers; c...Expand

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About freelancer

Lingling
BASIC
Lingling Chen
(0 reviews)
Joined Jun 2020
Last seen
1 years ago
Marketing is more like magic to me. I started to read Harry Potter when I was 10. I deeply believed that one day I would receive my admission letter from Hogwarts and learn how to use magic to make the world a better place. Although I never got my admission letter from Hogwarts, I did have a chance to learn another type of magic, which is marketing. At USC, when I was first exposed to it, I was impressed by how persuasive marketing is to transfer the customer’s purchasing power to profits. The 4P's and 5C's are like the spells in the magic world that help companies achieve their business goals. Marketers are like wizards in the real world. They make the world better by introducing better products and concepts to customers. Intending to be a wizard in the real world, I chose a career path in marketing. During my undergraduate study, I majored in both International Business and Finance, which equipped me with a global perspective and a firm business grounding. The analytic and logical thinking skills that I learned from my core Finance courses provide me a solid knowledge background for marketing analytics, and the global perspectives that I learned from my International Business courses equipped me with an understanding of dynamic global markets. Taking different statistics and analytics courses, I learned different analytics skills to support my career goal as a Marketing Analyst. Using data to gain customers’ insights and predict consumer behaviors is a pleasant experience for me. These analytics skills and tools are magic spells in the marketing world because I can use these spells to predict the future and provide what people need. Now I'm in my 20s, but I still love Harry Potter’s story. I have learned the magic of my world, and I'm ready to make the world a better place! Top Skills ✔Marketing Analytics ✔Customer Insights Analysis ✔Marketing Strategy ✔Data Visualization ✔Problem Solving ✔SQL, R, SAS, Tableau ✔SPSS, JMP, Microsoft Office Suite

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Sales & Marketing
Content Marketing
Social Media Marketing
Brand Marketing
Sales Promotion
Facebook Marketing
19 $
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