Digital Marketing, Research, and Analytics Professional Asha Hazelton, Sales & Marketing

Leverage attention through engaging content to maximize marketing through multiple channels, from Google to TikTok, and everything in between.

Creative professional Graphic Designer and Web Content Specialist with 3+ years experience in eCommerce seeking to work with an organization that will utilize my creative skills to effectively execute content development strategies through innovative design. Highly proficient in various Adobe CC software with a strong background in Front-End Development tools, such as, HTML5, CSS and User Experience.

I have two year's of experience managing editorial content across social media platforms for fashion, beauty, lifestyle for a fashion tech company and later, for UC Berkeley's international programs. I'm proficient in the end-to-end social media management process, from developing content, curating images, creating designs in Photoshop and Illustrator, writing copy for the social media posts, and scheduling posts through Sprout Social. I've also run paid social media campaigns in Facebook, Instagram, Twitter, and LinkedIn, and I'm skilled in engagement campaigns. I graduated from UC Berkeley recently with a Professional Diploma in Digital Marketing and I've learned a lot about project management, growth hacking and brand awareness. I also have three years’ experience working in corporate communications at the World Bank where I tackled many documentation projects, which made me an effective team player, and skilled in technical writing and operational project management. During my time there I directly managed a team of 5 for one of the team's biggest projects, and ensured the completion of phases on time. I've also been part of process documentation projects which involved interviewing key members of multiple teams to document their systems and procedures. This gave me an understanding on how to work with different temperaments and still get the projects done on time. I'm an empathetic, organized, data-driven marketer, with customer satisfaction as a top priority. I have a background of “listening” to the consumer, through the story within performance marketing data, which has allowed me to drive new initiatives and content creation in my previous marketing roles.I have used analytical tools like Google Analytics, Hubspot, and Sprout Social in my past roles.   You can find some of my content samples here: https://poojakandappa.wixsite.com/mysite

Overall, my strong work ethic, excellent communication skills, undeniable passion for digital marketing and willingness to learn/adapt in any environment can make me a strong candidate for this opening. Last year I earned my Bachelor’s degree in Mass Communications from the University of South Florida last May and am looking to receive my Master of Management in Integrated Business degree from the University of Central Florida this August. Throughout high school and college, I’ve religiously followed digital media websites, podcasts, books, channels, and trends relating to changes in social media and it’s one I’m passionate to be a part of. Moreover, my thorough experience through jobs/internships not limited to marketing, social media, branding, business development and content creation will greatly benefit my coworkers as well as the success of the company. Specifically, I have and know how to: • Research/execute campaigns to grow social media following and engagement • Coordinate content strategy for Twitter, YouTube, Instagram, Facebook and streaming platforms • Monitor media platform analytics and generate reports to showcase growth/changes every month • Promote brand events through several guerrilla/digital marketing and social media campaigns I've worked at a popular event promotion company in Florida called Swerve Presents which is know for hosting some of the best concerts across the state with superstar artists. I'm currently a Digital Media Manager for a music, art, and lifestyle blog "Brain Bakery Mag" which is home to over 50,000 followers on IG in which I specialize in strategizing content and growing engagments/followers.