Digital Marketing Specialist Sruthi Kothapalli, Sales & Marketing

Thank you for the opportunity to apply for the Social Media Specialist position. After reviewing your job description, it’s clear that you’re looking for a candidate that is extremely familiar with working on social media and recognizing trends. Given these requirements, I am certain that I have the necessary skills to successfully do the job adeptly. I am a self-taught freelancer and I am eager to make a name for myself. Using the platform Upwork to find clients, I have had experience managing instagram channels and creating Facebook ads to increase traffic and lead generation. I am confident that I have the knowledge and capability to excel at your project. After reviewing my resume, I hope you will agree that I am the competent and competitive candidate that you are looking for. I look forward to being able to elaborate on how I can be an asset to your company.

Creative professional Graphic Designer and Web Content Specialist with 3+ years experience in eCommerce seeking to work with an organization that will utilize my creative skills to effectively execute content development strategies through innovative design. Highly proficient in various Adobe CC software with a strong background in Front-End Development tools, such as, HTML5, CSS and User Experience.

I have experience creating and runnings ads for social media platforms on the ones listed below. I also have many years of maintaining these platforms by creating content calendars. FaceBook Instagram Twitter Pinterest Google Ads I know how to create relevant and engaging content to drive clicks to landing pages. My knowledge of metrics and analytics gives me the skills to optimize campaigns for maximum ROI Being able to create, deploy, and optimize makes the right marketer for the job!

I have two year's of experience managing editorial content across social media platforms for fashion, beauty, lifestyle for a fashion tech company and later, for UC Berkeley's international programs. I'm proficient in the end-to-end social media management process, from developing content, curating images, creating designs in Photoshop and Illustrator, writing copy for the social media posts, and scheduling posts through Sprout Social. I've also run paid social media campaigns in Facebook, Instagram, Twitter, and LinkedIn, and I'm skilled in engagement campaigns. I graduated from UC Berkeley recently with a Professional Diploma in Digital Marketing and I've learned a lot about project management, growth hacking and brand awareness. I also have three years’ experience working in corporate communications at the World Bank where I tackled many documentation projects, which made me an effective team player, and skilled in technical writing and operational project management. During my time there I directly managed a team of 5 for one of the team's biggest projects, and ensured the completion of phases on time. I've also been part of process documentation projects which involved interviewing key members of multiple teams to document their systems and procedures. This gave me an understanding on how to work with different temperaments and still get the projects done on time. I'm an empathetic, organized, data-driven marketer, with customer satisfaction as a top priority. I have a background of “listening” to the consumer, through the story within performance marketing data, which has allowed me to drive new initiatives and content creation in my previous marketing roles.I have used analytical tools like Google Analytics, Hubspot, and Sprout Social in my past roles.   You can find some of my content samples here: https://poojakandappa.wixsite.com/mysite