Freelancer Coleen Pascual
$ 30

Marketer Coleen Pascual, Sales & Marketing

Coleen Pascual
United States, New York
Joined Aug 10, 2020

About Coleen

Coleen is a marketer and storyteller based in New York, NY. She is a recent Integrated Marketing graduate from New York University.



About freelancer

Coleen Pascual
(0 reviews)
Joined Aug 2020
Last seen
11 months ago
EXPERIENCE InStyle Magazine | New York, USA | 01/2020 - 05/2020 Business Consultant • Developed and pitched a strategic plan to create a new revenue stream for the magazine using a consumer-centric approach and researching on key business opportunities (NYU Strategic Partnership Course) L’Occitane Group | New York, USA | 03/2019 - 08/2019 Email Marketing & CRM Intern • Collaborated with cross-functional teams (legal, supply chain, design) from strategy to execution of email newsletters; developed creative briefs and closely monitored the Q/A process with external agency • Measured and tracked performance (KPIs) of email newsletters using Google Analytics and Adobe Neolane • Reported a weekly analysis of competitors’ marketing mix and current industry trends to upper management and recommended new courses of action as needed based on insights • Oversaw the maintenance of campaign calendars and files for CRM’s direct mail materials to ensure consistent messaging and legal compliance • Supported the retail teams in-store by troubleshooting promo codes created on Cegid, a Point of Sale (POS) software L’Oréal | Manila, Philippines | 01/2018 - 05/2018 Digital Marketing & Public Relations Intern • Initiated partnerships with top influencers solely on x-deals (no monetary budget) to produce vlogs for brand exposure and new product launches, including the Parisian Ash Browns and Majirel Metals • Managed the brand’s social media page and independently took charge of the content calendar planning, copywriting, creative direction, and responding to queries (customer service) • Spearheaded the Color Collection photoshoot, a year-long campaign for one of the brand's top key accounts • Worked closely with the Sales and Education team for adhoc events to drive engagement with customers 3M | Manila, Philippines | 02/2017 - 05/2017 Marketing Intern • Implemented channel-specific planograms for Command™️ in modern hardware stores nationwide (including Ace Hardware and True Value) to drive business growth and improve the consumer journey by educating functions of product lines at the point of sale; data-driven action based on sales off-take and insights on consumer behavior • Developed and executed marketing collaterals nationwide including packaging, signages, and salespeoples’ uniforms; negotiated RFPs with suppliers for the most cost-efficient deals, and proofed and approved artwork before deployment EDUCATION New York University, School of Professional Studies | New York, USA | 09/2018 - 05/2020 M.S. in Integrated Marketing, concentration in Brand Management. Dean’s Scholar. Mentor, Aspire Program. GPA: 3.93. De La Salle University, Ramon V. del Rosario College of Business | Manila, Philippines | 05/2013 - 02/2017 B.S. in Business Management. Best Undergraduate Thesis Award. GPA: 3.32. ESSCA Ecole de Management | Paris, France | 06/2015 - 07/2015 Certificate Course through Study Abroad Program, Luxury Brand Marketing and International Business Management. SKILLS Brand Management, Competitive Strategy, Content Management, Social Media Marketing, Visual Merchandising, Market and Business Research, Customer Insights, Microsoft Office, Apple iWork, Adobe Photoshop, SPSS, Google Analytics, Simmons OneView, Salesforce

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SUMMARY OF QUALIFICATIONS • Exceptional collaborative skills with the ability to work independently. • Achievement-oriented and persistent work ethic • Strong written communication and presentation skills • Creative skills with strong attention to detail EDUCATION Bachelor of Business Administration, Marketing | Magna Cum Laude Dec. 2019 Turner College of Business | Columbus State University CAMPUS INVOLVEMENT Vice President/ Marketing Coordinator 2018 – 2019 Beta Gamma Sigma • Utilized Canva to create flyers, enhancing my graphic design skills • Created engaging content on social media platforms and increased follower count at a rate of 3 followers per day CERTIFICATION Social Marketing Certification- Hootsuite Academy Oct. 2019 • Completed semester-long course to learn about branding and advertising through social platforms Advanced Google Analytics Certification- Google Analytics Academy Dec. 2019 • Gained understanding of analyzing web metrics PROFESSIONAL EXPERIENCE Social Media Volunteer Rural Animal Rescue Efforts, Nashville, TN Present • Editing visually stunning photos in Adobe Photoshop as well as clever captions • Achieving increased brand awareness by 167 new profile views a week • Designing digital flyers in Canva maintaining brand consistency Marketing Intern Aug. – Dec. 2018 Chick-fil-A, Columbus, GA I brought my talents of interpersonal communication skills to successfully execute promotional events with fellow employees of Chick-fil-a. I also utilized my organization skills to outline plans and meet deadlines in an efficient manner. • Strategically prepared promotional merchandise for 17 successful promotional events meeting sales goals of $200 per event • Planned and executed two major fall festivals that exceeded company predictions of 500 in attendance EXPERIENCE Hostess Jun. – Aug. 2019 Cannon Brew Pub, Columbus, GA • Improved customer relations which increased business productivity by 20% Sales Associate Aug. 2016 – Aug. 2018 Ross Stores, Inc., Columbus, GA • Enhanced ability to meet customer needs through consulting with customers regarding merchandise • Documented areas of shoplifting, reporting to security, minimizing theft by 30% Team Supervisor Apr. – Jul. 2016 Tropical Smoothie Café, Columbus, GA • Used leadership skills while supervising team of 5 employees to comp
Sales & Marketing
Content Marketing
Social Media Marketing
Brand Marketing
Sales Promotion
Facebook Marketing
19 $
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