Marketing and Operations Ashley Willis, Sales & Marketing

Certifications: ■ The Trade Desk - Data-Driven Planning ■ The Trade Desk - Marketing Foundations ■ Product Management ■ Advanced Excel Skills: ■ Accounts Payable / Receivable ■ Account & Project Management ■ Budgeting & Forecasting ■ Financial Analysis & Reporting ■ Quickbooks Marketing & Operations Professional [email protected] | 919.412.5223 | Tampa, FL B.A. Consumer Affairs | University of Alabama | Student Athlete Professional Experience. ■ HTML/ CSS/ Javascript ■ Written & Verbal Communication ■ Customer / Client Service ■ Time Management / Scheduling ■ Microsoft Office Suite ■ Adobe Creative Suite ■ Sketch ■ Webflow ■ SEO Specialist Professional Experience. West Florida Flames | U.S Soccer Development Academy Operations Coordinator | July 2018 - Present Organized the daily and monthly national travel scheduling and logistics of 8 teams (players, staff parents, 295 people total) Collaborate with club Development Academy Director to fulfill daily responsibilities and travel operations Plan, organize and implement all aspects of team travel, including; hotel, meal arrangements, transportation, etc. Lead the daily correspondence with players, coaches, parents regarding: schedule updates, scheduling information, daily requests, or questions that may arise Created the documentation of professional and accurate files on all team related information, including; player personal information, game reports, trip reports, expense reports, etc. Communicating appropriately and efficiently with U.S. Soccer coaching staff, administrative staff and all related U.S. Soccer departments Assisted club Academy Director in updating and communicating program budget during daily operations and all monthly Program related travel for team, individual players, coaches, staff, and players family IMG Academy | Events and Teams Coordinator | December 2019 - March 2020 (Special Contracts) Primary point of contact for all Team Liaison Officers and Event Operations Teams for all visiting Federations, Professional Teams, and Universities Extract and arrange for key contractual elements in Team and Group sales contract, to be activated upon and delivered against to fulfill client’s requirements Conduct transitional planning calls with Group and Team Sales to determine all logistical aspects of a client’s stay at IMG Academy. Develop strong internal relationships, across all teams, on Campus and at Legacy Hotel, to ensure client’s demands are met. Those departments include, but are not limited to the following: Group and Team Sales, Facilities, Food and Beverage, Transport, Sport, Athletic Performance and Development, Communications, Marketing, Accommodations. Schedule / manage part-time staff as a means of facilitating proper program delivery. Track any additional charges incurred by client and report back to Group and Team Sales department. Keep detailed record of client’s stay on campus, conduct post-departure meeting with all departments involved with client stay in order to identify key successes / areas for improvement. Work in conjunction with Group and Team Sales department to identify opportunities for retention. Manage relationships with outside vendors as needed. United States Soccer Federation | Team Coordinator | September 2017 - April 2018 Contract negotiation management with third party vendors (Nike, IMG Sports, Hilton, Enterprise) Accountable for support staff, daily operations, travel logistics, and all roles and responsibilities that pertain to the minimum 26 players and 11 staff members Acting liaison between players, staff & outside parties (U.S. Embassy’s, , hotels, schools) Manage qualitative forecasting reports ensuring program performance Ensures key metrics & goals are met through monitoring of reports & weekly communication with team & field personnel Managed overall team budget and spend Manage relationships with outside vendors as needed. Managed partnerships with FIFA and other Federations (England, Brazil, the Netherlands) Task delegation amongst staff and assigned jobs. Mentor & manage support team staff throughout camps. Manage initial communication with players’ club team, Development Academy team and inquiring organizations, colleges, and agents NBC Universal | Communications Specialist | September 2016 - April 2017 Created communication vehicles, tools, and strategies for enhancing and extending communications across all of the Technology department Produced creative outputs - graphics, infographics, data visualizations and animations - for various platforms to further the outreach of the Global CIO of Technology communications Spearheaded & fast-tracked internal media relations including weekly newsletter content, social media, and speaking proposals Organized and monitored a deliverables calendar across all eleven technology portfolios (500 employees) Enterprise Holdings | Assistant Manager | May 2015 - May 2016 Oversaw execution of multiple concurrent projects to ensure clients & customers expectations were met and trust was gained for repeat business & referrals leading to increased profits & revenue Implemented 30/60/90 day reviews for new hires to ensure understanding of roles & performance expectations were met Presided over accounts payable, invoices & payroll at one of Colorado’s leading branches Generated Excel reports to monitor and evaluate revenue, fleet management and asset inventory, supply orders and deliveries Established on going system test plans and executed user scenarios for web-based testing applications and management systems Mentored & managed multiple management trainees as a consistently leading member of the sales division Nike | Visuals Team | April 2014 - May 2015 Acted as liaison between sales floor and back-of-house to ensure inventory was keeping up with sales needs Assisted in the layout and design of the store for every quarter per the expectations of corporate Supported Accounting Department with management of purchase orders, creation of expense & budgeting reports