Marketing Manager Cassandra Arrigo, Writing & Content

Marketing Manager ProductionHUB | February 2019-Present -Developed and edited marketing materials and both long and short-form blog content for the company website -Ensured adherence to unified brand voice and messaging across all platforms including social, print, video, email, ads and other digital mediums Social Media Marketing Assistant ProductionHUB | May 2019-February 2020 -Managed company's social media platforms, ensuring consistency in messaging and brand voice -Increased engagements by 75% across three platforms using elevated copy and graphics Copywriting Intern Appleton Creative | August 2019-December 2019 -Collaborated with designers to produce daily deliverables in a timely fashion for a client base of 30+ in a fast-paced environment -Curated copy for organic social media advertising campaigns, graphics, and blogs with word count between 10 to 1,000 Student Brand Manager Red Bull North America | April 2018-October 2019 -Promoted brand and product image to 67,000+ students utilizing event planning, consumer activations, and marketing campaigns -Executed on-premise and off-premise sales initiatives, thus increasing household penetration by 10% Marketing and Content Creation Intern Bigeye Agency | May 2019-August 2019 -Facilitated internal and external communications crafting copy for social platforms, eblasts, marketing collateral and website -Supported website development by managing blog database of 400+ blogs prior to agency rebranding and ensured smooth brand launch Community Engagement Intern Addition Financial | August 2018-January 2019 -Managed 20 consumer activations on UCF campus, promoting financial services and increasing account sign-ups by 25% -Showcased brand impact through event photography at 25+ events, social media content reaching 60,000+ students, and writing for 3 internal newsletters