Marketing Specialist Christopher Rush, Sales & Marketing

This resume highlights my successes, achievements, and willingness to learn through business experience in leadership, teamwork and project execution acquired early in my career. This includes project coordination and event coordination for both the International Coach Federation as well as for UK HealthCare Marketing, and social media management for UK HealthCare Marketing. This also extends to updating and designing promotional output and material at the Hilary J. Boone Center and The Club at UK’s Spindletop Hall via Microsoft Publisher tools and live social media. My experience coupled with two separate Bachelor’s degrees in Marketing and Human Nutrition make me an ideal candidate for acquiring new skills and developing new strategies for market implementation. Education University of Kentucky August 2011-May 2016 ● Bachelors in Business Administration, Marketing ● Bachelors of Science, Human Nutrition ● Relevant coursework: consumer behavior, promotions marketing management, marketing strategies, nutritional biochemistry, advanced nutrition, nutritional research. ● Academic Awards: Dean’s list fall 2011, Dean’s list spring 2014. Experience International Coach Federation Education Content Coordinator, Associations International August 2016 - present • Contributed to the creation and coordination of online and in-person events in support of the professional development of ICF members in pursuit of their Continuing Coach Education Units. • Oversaw the setup and maintenance of online learning courses through the use of the Knowledge Connection Learning Management System platform. • Maintained the editing and processing of recorded content using Camtasia Video Editing software. • Facilitated agreements with external Subject Matter Experts and volunteers in order to offer educational content in the form of online webinars, OnDemand virtual courses and in-person live events. • Contributed to the strategic planning of content driven by industry research data and in support of membership engagement initiatives. • Communicated with members in support of quality customer service and technical assistance. • Cross-collaborated with departments across the organization to support the engagement of members at the local and global levels.. Service Line Marketing Coordinator, UK HealthCare August 2016 – July 2017 • Aided in the coordination and completion of digital and print media, social media management, and event implementation. • Began development of monthly structured marketing task lists to aid in media alignment across multiple channels. Marketing and Membership Sales Intern for The Hilary J. Boone Center May 2016 - August 2016 and The Club at UK’s Spindletop Hall • Aided in organizing, managing, and implementing marketing strategies, promotions, and social media output with a focus in strong business-to-member communications as well as new member growth and community awareness. Volunteer Marketing Intern for Sword® Performance Products February 2015 - September 2015 • Aided in product promotion and brand association through community outreach; explored branding concepts through weekly Sword meetings with Bullhorn Creative. Skills Background in leadership, management, and promotion • This includes an understanding for leading through team-based task delegation, peer management, and event/product promotions through services offered in-house. Development in marketing management • This includes an understanding and application of traditional and nontraditional marketing concepts including brand awareness through print media and social media, consumer involvement/awareness, and brand strategy. Most growth in these concepts is newly founded, with experience gained through working with UK HealthCare Marketing. This development has also been extended through internships with The Hilary J. Boone Center and The Club at UK’s Spindletop Hall, as well as volunteering with Sword® Performance Products. Specialized focus in online content development • This includes an understanding of publishing tools within social media platforms such as Facebook and Twitter, as well as social media management systems such as Hootsuite. This also extends to the use of learning management systems, online video conferencing platforms such as Go-To-Webinar and Zoom and video editing software such as Camtasia.