Marketing Specialist Nicole An, Sales & Marketing

NICOLE SOJUNG AN EDUCATION Graduated: 2020 NEW YORK UNIVERSITY MS, Integrated Marketing – Marketing Analytics Graduated: 2017 RUTGERS UNIVERSITY – NEW BRUNSWICK BS, Industrial and Labor Relations EXPERIENCE 01.2020 – 05.2020 FCBNY, New York, NY Specialist, Strategy • Led a team of 4 to develop a marketing initiative to drive awareness and revenue to client’s brand that was facing a five-year decline o Remark: team’s proposal won first place and was hand selected by client to be implemented in FY 2021 • Customized a marketing budget plan that hit all points within the consumer decision journey o Introduced new channels into the plan that expanded brand’s awareness while maintaining purchase intent • Conducted A/B testing to determine optimal target demo and media • Leveraged tools such as Tableau to create communicable stories from raw data to clients 06.2019 – 08.2019 KOREA TOURISM ORGANIZATION, Fort Lee, NJ Intern, Marketing • Executed OLV ads to promote events and traffic to social page • Developed insights in driving performance within digital landscape • Designed OLV and Social creatives to message brand with targets • Set optimal marketing budget allocating spend to key activities • Researched and identified trends in the marketplace for growth 09.2017 – 12.2017 FRESH DIGITAL GROUP, New York, NY Intern, Human Resources • Led firms’ talent acquisition processes from talent hunting to talent review to initial interview screening to new talent onboarding • Introduced usage of advanced MS Excel to cleanse and centralize firms’ HR database as well as financial billing database o The database improved FRESH DIGITAL GROUP’s talent management and financial billing system day-to-day tracking 05.2017 – 08.2017 HRCAP, Englewood Cliffs, NJ Intern, Human Resources • Supported leadership team in finding executives and experts for Fortune 500 consumer electronics or growing biotech firms • Introduced usage of advanced MS Excel to cleanse and centralize firms’ talent acquisition and talent management database o The database helped HRCAP reduce time waste (billing loss from client) in matching unfit talents to HRCAP’s clients SKILLS & CERTIFICATES • Data Harmonization Tableau, SQL • Digital Media Tool Able to learn DSP, DMP, or Ad-Server or web tracking tools • Certification Google Analytics, Microsoft Office Specialist Master • Language Bilingual in English and Korean