BASIC
35 $
Marketing Specialist Nicole An, Sales & Marketing
Nicole An
United States, New York
Sales & Marketing
Ad Planning & Buying
Analytics Sales
Google Adwords
Marketing Strategy
Social Media Marketing
Joined Jul 13, 2020
About Nicole
Location
About freelancer
NICOLE SOJUNG AN
EDUCATION
Graduated: 2020 NEW YORK UNIVERSITY
MS, Integrated Marketing – Marketing Analytics
Graduated: 2017 RUTGERS UNIVERSITY – NEW BRUNSWICK
BS, Industrial and Labor Relations
EXPERIENCE
01.2020 – 05.2020 FCBNY, New York, NY
Specialist, Strategy
• Led a team of 4 to develop a marketing initiative to drive awareness and revenue to client’s brand that was facing a five-year decline
o Remark: team’s proposal won first place and was hand selected by client to be implemented in FY 2021
• Customized a marketing budget plan that hit all points within the consumer decision journey
o Introduced new channels into the plan that expanded brand’s awareness while maintaining purchase intent
• Conducted A/B testing to determine optimal target demo and media
• Leveraged tools such as Tableau to create communicable stories from raw data to clients
06.2019 – 08.2019 KOREA TOURISM ORGANIZATION, Fort Lee, NJ
Intern, Marketing
• Executed OLV ads to promote events and traffic to social page
• Developed insights in driving performance within digital landscape
• Designed OLV and Social creatives to message brand with targets
• Set optimal marketing budget allocating spend to key activities
• Researched and identified trends in the marketplace for growth
09.2017 – 12.2017 FRESH DIGITAL GROUP, New York, NY
Intern, Human Resources
• Led firms’ talent acquisition processes from talent hunting to talent review to initial interview screening to new talent onboarding
• Introduced usage of advanced MS Excel to cleanse and centralize firms’ HR database as well as financial billing database
o The database improved FRESH DIGITAL GROUP’s talent management and financial billing system day-to-day tracking
05.2017 – 08.2017 HRCAP, Englewood Cliffs, NJ
Intern, Human Resources
• Supported leadership team in finding executives and experts for Fortune 500 consumer electronics or growing biotech firms
• Introduced usage of advanced MS Excel to cleanse and centralize firms’ talent acquisition and talent management database
o The database helped HRCAP reduce time waste (billing loss from client) in matching unfit talents to HRCAP’s clients
SKILLS & CERTIFICATES
• Data Harmonization Tableau, SQL
• Digital Media Tool Able to learn DSP, DMP, or Ad-Server or web tracking tools
• Certification Google Analytics, Microsoft Office Specialist Master
• Language Bilingual in English and Korean