Freelancer Zavier Catoe
$ 40

Marketing Specialist Zavier Catoe, Sales & Marketing

Zavier Catoe
United States, New York
Joined Jul 14, 2020

About Zavier

Zavier Catoe Education Harvard University, B.A. Romance Languages & Literature Class of 2012 L’Institut des Etudes Politiques de Paris; Paris, France 01/11-05/11 Work Experience Helping Hands, Operations Manager Charlottesville, VA 09/17 – present Ensure systematic flow of information, projects, etc. throughout company. Digitize company records...Expand


About freelancer

Zavier Catoe
(0 reviews)
Joined Jul 2020
Last seen
1 years ago
Zavier Catoe •533 W. 49th Street, Apt. 5FW, New York, NY 10019 •Phone: (434) 989-1801 •E-Mail: [email protected] Education Harvard University, B.A. Romance Languages & Literature Class of 2012 L’Institut des Etudes Politiques de Paris; Paris, France 01/11-05/11 Work Experience Helping Hands, Operations Manager Charlottesville, VA 09/17 – present Ensure systematic flow of information, projects, etc. throughout company. Digitize company records (i.e. Receipts, contracts, policies, clients etc.) for better access Enter and process information for delayed tax returns for 2014, 2015, and 2016 to bring company current Traveling Sabbatical Domestic & Abroad 01/18 – 10/18 Traveled abroad (Canada, France, LA, Washington, D.C.) to practice and refresh language skills, absorb cultures. Kepler Group, Manager, Optimization & Innovation New York, NY 11/15 – 08/17 Manage quarterly mobile spend of $900k - $1.2MM across multiple channels to meet CPA goal, drive App Installs, and improve Cost Per Engagement metrics. Develop agency best practices in the Mobile Acquisition and Engagement space across all paid media channels. Provide POVs on multiple partners in each channel to the agency as well as identify best in class SDK partners in order to address View-Through Attribution reporting concerns. Manage team of Senior Analysts and Analysts across finance, insurance, and education verticals for DR campaigns. Drive holistic strategy across all channels incorporating Multi-touch attribution model to prove incrementality. Lead engineering team in building tools for internal use to drive automation or reduce amount of manual work such as search Keyword Harvesting tool or Facebook auto budget and bid optimizations. Train new hires weekly on a ‘201’ level to learn the ‘Kepler Way’ to build campaigns in search, social and display. Merkle: Manager, Media Services, Planning & Optimization New York, NY 01/15-10/15 Manage team of specialists to train on optimization & planning strategies across programmatic display and social Assess various platforms for media capabilities in regards to attribution, cross-device tracking, etc. Develop full funnel approach incorporating client CRM file and internal Data Management solution Crossmedia: Performance Media Manager New York, NY 10/14-01/15 Created internal trading desk for programmatic and display RTB. Established Best Practices for 3rd party tagging, strategy, optimizations, & reporting across search, social, & display. Implemented attribution model across major accounts tracking paid, earned, and organic media. R/GA: Bid Manager New York, NY 12/12-09/14 Develop strategy for paid search, social, programmatic, and display campaigns. Direct & guide media planning/buying process Manage development of in-house SEM optimization algorithm via implementation, monitoring campaign performance, and influencing logic of the code. Drive back end aspects of campaigns including: generation of floodlight tags, tracking codes, conversion pixels, SEM market trends, ComScore data analysis, and regular reporting Train & manage Bid Analysts in Argentina, Chicago, and NYC Oversee media for Chicago office from client interaction, creating media plan & strategy for paid tactics, as well as implementation and optimizations. Google: BOLD Intern; YouTube Dedicated Client Service Cambridge, MA 06/11-08/11 Activities & Skills Languages Fluent: Spanish, French, Italian; Proficient: Portuguese Applications AdWords, Google Analytics, Kenshoo, MSN AdCenter, SEM Rush, MediaBank, DCM, DBM, RocketFuel, Turn, ComScore, Atlas, AOP, MediaMath, 4C, GDN, Facebook, Yahoo BrightRoll, Zemanta Page page 2

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Sales & Marketing
Content Marketing
Social Media Marketing
Brand Marketing
Sales Promotion
Facebook Marketing
19 $
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