Shefali_Shanker_Resume_2021 Shefali Shanker, Sales & Marketing

Leverage attention through engaging content to maximize marketing through multiple channels, from Google to TikTok, and everything in between.

I concept, design and produce advertising materials. Including but not limited to ads, tv, video, social graphics (Facebook, Instagram, LinkedIn, Twitter, YouTube), collateral, sales sheets, outdoor, trade show, direct mail and whatever else came my way. Manage the production of art, video, tv, illustration and design work. Oversee social media group. Develop and manage brand guidelines.

Overall, my strong work ethic, excellent communication skills, undeniable passion for digital marketing and willingness to learn/adapt in any environment can make me a strong candidate for this opening. Last year I earned my Bachelor’s degree in Mass Communications from the University of South Florida last May and am looking to receive my Master of Management in Integrated Business degree from the University of Central Florida this August. Throughout high school and college, I’ve religiously followed digital media websites, podcasts, books, channels, and trends relating to changes in social media and it’s one I’m passionate to be a part of. Moreover, my thorough experience through jobs/internships not limited to marketing, social media, branding, business development and content creation will greatly benefit my coworkers as well as the success of the company. Specifically, I have and know how to: • Research/execute campaigns to grow social media following and engagement • Coordinate content strategy for Twitter, YouTube, Instagram, Facebook and streaming platforms • Monitor media platform analytics and generate reports to showcase growth/changes every month • Promote brand events through several guerrilla/digital marketing and social media campaigns I've worked at a popular event promotion company in Florida called Swerve Presents which is know for hosting some of the best concerts across the state with superstar artists. I'm currently a Digital Media Manager for a music, art, and lifestyle blog "Brain Bakery Mag" which is home to over 50,000 followers on IG in which I specialize in strategizing content and growing engagments/followers.

I have started from the ground-up a YouTube channel that has amassed 300,000+ subscribers and 45,000,000+ views in the most saturated niche/market on YouTube. I record, edit, render, and upload my videos to my channel and get paid through advertisements. It is completely self-driven and has grown solely due to high-motivation, creativity, SEO experience, knowledge of how to keep an audience engaged, and social media management. I have learned an incredible amount about social media managing, digital marketing, and skills on various softwares (i.e. Photoshop, Sony Vegas Editing, Excel, etc.), to which I would consider myself an expert on. I have been awarded a silver plaque by the CEO of YouTube (Susan Wojcicki) for surpassing 100,000 followers. I also started a connected Twitter account and amassed nearly 30,000+ followers. I am currently partnered with one of the largest digital media and motion picture companies in the world - Warner Bros. Inc.