Social Media & Influencer Marketer Brianna Bornstein, Sales & Marketing

MAY 2018 — PRESENT UNIVERSAL MUSIC GROUP °1824 MARKETING REP • NEW BRUNSWICK, NJ •Pitch and secure developing artists such as Jessie Reyez, Greta Van Fleet, and Yungblud for placement with college media outlets. •Increase digital visibility for upcoming tour dates and events and new releases through social media influencers and online communities •Build strategic partnerships between artists, universities and local businesses JAN 2019 — MAY 2020 REPUBLIC RECORDS MARKETING AND PUBLICITY INTERN • NEW YORK, NY • Formatted company-wide publicity emails for the worldʼs leading record label • Tracked press coverage on release dates for artists such as Ariana Grande, Post Malone, and Nicki Minaj • Wrote press releases and pitched artist content to media news outlets such as The FADER, Idolator, and XXL • Assisted in planning press days for up-and-coming artists by acting as a liaison between artist management, content creators, and writers MAY 2019 — AUG 2019 MANAGEMENT INTERN • LOS ANGELES, CA • Assisted Lionel Richieʼs management team for ten weeks. • Archived artist content for TV and documentary use • Mastered phone etiquette whIle covering phones for administrative assistants • Prepared deal memos between artists and agents for distribution • Coordinated all logistics for shipping artist merchandise JUN 2018 — AUG 2018 TOWNSQUARE MEDIA VIDEO CONTENT ASSISTANT • NEW YORK, NY • Edited daily news and developed content for genre-leading national music sites, such as Loudwire, Screencrush, XXL, and PopCrush. • Designed video formats for the national media companyʼs social media using Adobe Premiere and Adobe After Effects. • Created and produced “The Ship News”, a video series for Popcrush. • Project-managed an Iron Maiden/Trooper Beer live event at St. Vitus Bar in Brooklyn, New York, for Loudwire.com. JUN 2017 — AUG 2017 AXS TV DIGITAL MEDIA INTERN • WAYNE, NJ •Assisted SVP Evan Haiman, the Vice President of Music Programming and production for AXS TV •Filed time sheets and usage rights for music programming and festivals •Researched music, martial arts, and comical social media content to be displayed in over 50 million homes •Post production duties on such shows as Rock & Roll Road Trip With Sammy Hagar and TrunkFest, X Factor UK and NJPW PROGRAM DIRECTOR & DJ • NEW BRUNSWICK, NJ RED LIGHT MANAGEMENT • Coordinated and monitored the DJsʼ on-air schedule for the station • Communicated constantly with each WRSU member to ensure a fair experience and equal opportunities for all DJs • Produced and wrote interviews, album reviews and more for the radioʼs website, WRSU.org