Freelancer Lety Bonnin
BASIC

Social Media Marketing Lety Bonnin, Sales & Marketing

Lety Bonnin
United States, Miami
Joined Aug 6, 2020

About Lety

Social media director with an executive profile in proactive media and communications professional with 10 years in both internal and external communications, social media, blogging and editorial media relations

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About freelancer

Lety
BASIC
Lety Bonnin
(0 reviews)
Joined Aug 2020
Last seen
11 months ago
Lety Bonnin 1483 Garden Rd. Weston, FL 33326 | 954-393-5941 | [email protected] | Resident Professional Summary Social media director with an executive profile in proactive media and communications professional with 10 years in both internal and external communications, social media, blogging and editorial media relations Work History Social Media Marketing G. Batista & Associates Jan 2019 - Mar 2020 Conduct direct marketing as necessary, including social media. Manage and update social media functionality and content. Manage and update website. Develop an overall social media strategy to drive engagement and increase followers Develop, execute, and monitor campaigns utilizing various analytics tools including Google Analytics, Google Adwords Social Media Sep 2018 – Oct 2018 Netspot USA Collect and study web metrics, including page-by-visit view, traffic mix, conversion rates, on-site time, volume of transactions and revenue, visits, cost per click, and cost per acquisition . Create and implement social media marketing initiatives such as affiliate programs, e-mail promotions, paid ad placement and viral marketing campaigns. Manage the monitoring and reporting processes of relevant activities related to the search and present findings and trends with marketing executives during weekly or monthly meetings. Social Media Feb 2013 - May 2017 CDN NEWS CHANNEL Prepared the crisis plan that was a strategy to cover unprecedented events such as hurricanes. This plan was applied with great success on several occasions, such as the regrettable terrorist attacks. Achieved the best visibility and customer participation for the brands CDN and El Caribe Made more than 150 successful cross promotions on both Twitter and Facebook and achieved greater audience commitment to the brand Ensured the consistency and quality of marketing content that preserves the integrity of the Brand Assistant Professor Jul 2010 - May 2012 INTERNATIONAL INSTITUTE OF JOURNALISM Developed and implemented lesson plans that covered all required topics Implemented marketing strategies which resulted in 12% growth of customer base Developed new process for employee evaluation which resulted in marked performance improvements Skills Tools Languages Native speaker of Spanish and Understands, writes and reads English Education Bachelor's Degree: Communication May 2012 Havana University Cuba. References available on request.

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