United States, Iowa City
A motivated and highly skilled individual in the digital marketing and communications field. Lisa Skriver, Writing & Content
EXPERIENCE
MediRevv, Inc., Coralville, Ia — Inbound Marketing Lead
June 2016 - October 2019
Work in fast-paced, growing marketing department to support healthcare RCM sales team through website development. Responsibilities include blog writing, creation of premium content, sales enablement tools, case studies, email and social media campaigns, and analytics.
The Real MainStream, Iowa City, Ia — Assistant Editor
September 2018 - May 2019
Responsible for social media promotion, video promotions, writing and design direction of a new publication covering progressive news, culture, entertainment, events and opinion throughout Iowa.
Trekfest, Riverside, Ia— Marketing Director
January 2017 - December 2018
Served on small committee to plan funding, entertainment, logistics and sponsorships for annual community non-profit event. Raised money through sponsorships and grant funding for event. Created and managed: website through WordPress, social media campaigns, facebook advertising, wrote Press Releases, blog content, etc. Managed all branding, signage, t-shirts for event.
MediRevv, Inc., Coralville, Ia— Revenue Cycle Representative
March 2014 - June 2016
Initiated insurance A/R follow-up with payers for our healthcare clients, and spoke to patients over the phone to answer billing questions and collect payments. Gained experience with EPIC, CENTRICITY/GE, ULTIMATE CONTACTS, MANAGE MED, CODE CORRECT, CERNER, ONTARIO SYSTEMS and other technology associated with medical billing.
Advance America, Coralville, Ia— Assistant Manager
May 2012- March 2014
Engaged with a diverse group of individuals in a customer service setting, with high volume cash handling. Initiated wire transfers, opened short-term loan accounts, and prepared tax forms for processing. Went on local calls to businesses to set up marketing opportunities.
University of Iowa Hospitals & Clinics, Iowa City, Ia— Supervisor (Clerk IV)
December 2008- April 2012
Front-line supervisor in the Emergency Treatment Center. Managed 30 Patient Account Representatives including training, scheduling, quality assurance and worked challenging overnight shift in fast paced, high stakes environment. Excelled at customer service to calm and speak to patients and family members in the waiting room. Worked check-in desk, check-out, collected patient information, scanned documents, registered patients in EPIC and at the bedside, completed admissions. Met ambulances and air care, paged consultations and specialists, arranged patient transport among other duties.
EDUCATION
Loyola University Chicago, — B.A, Communication
August 2002- May 2006
Minor: Theology, Journalism
Honor: Dean’s List
Loyola University Rome Center
January 2005-May 2005
Studied Renaissance art, Italian, and Commedia dell’arte
Loyola Phoenix Student Newspaper
Loyola Phoenix Student Newspaper
August 2002- December 2004
Worked as Assistant Entertainment Editor for Loyola’s award-winning weekly student newspaper. Learned to work on tight deadlines, in a close-knit team, producing high quality content for the newspaper.
Volunteer
Riverside School Bond Campaign, Riverside, IA—Marketing Consultant
August 2019-September 2019
Advised consultants and helped form website and social media strategy for the Highland Community School District school bond issue. The HVAC system and playground equipment were included in the bond. Previous years attempts to pass the bond failed. Created campaign videos and took pictures to publicize the issue within the community. The bond passed with over 70% support.
St. Thomas More & St. Mary’s Catholic Church, IA—Capital Campaign video production
August 2018 and August 2019
Analyzed goals for Capital Campaign for building addition onto St. Thomas More Church. Filmed interviews, shot footage of church and coordinated with archivist and music director to write, produce, and edit a promotional video to increase awareness and donations. St. Thomas Moore increased pledges by 5M when video was released. St. Mary’s had been at 30% of their goal, after video was shown donations immediately increased up to 75% of goal.
The Bird House Hospice, Iowa City, IA—Marketing Committee
August 2017- January 2019
Meet to plan marketing opportunities for the hospice, and execute events and conferences, or opportunities for demonstrations to raise awareness about the hospice home. Participate as a volunteer in fundraising efforts.
Highland Elementary ESO, Riverside, IA, Volunteer and Public Relations
January 2018-December 2018
Volunteered in the classroom for STEM program with elementary students, wrote Press Releases and took photos for fundraising events to support efforts and raise awareness for ADA accessible playground equipment. Volunteered at the Highland Carnival, and Bike Safety Coalition events.
Big Brothers, Big Sisters, Iowa City—Mentor
September 2015- December 2017
Volunteered with Middle School students to facilitate developmental skills, help with homework, and fun recreational excursions. In addition, one on one mentoring with a 14 year old teenager to listen, mentor and be a positive adult role model.
SKILLS
Journalistic approach to writing
Inbound Marketing
Healthcare & Revenue Cycle
Excellent Communication skills: written and verbal
Improvisational comedy
CERTIFICATIONS
Inbound
Content Marketing
Sales Enablement
Email Marketing
Social Media
Adobe InDesign
Adobe PremierePro
Adobe Photoshop
Marketing Fundamentals
REFERENCES AVAILABLE UPON REQUEST
Writing & Content
Business Writing
Communications
Content Writing
Blog Writing
Copy Editing