Hire freelance Conversion Rate Optimisation

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Sweta Agarwal
BASIC
Growth Analyst Sweta Agarwal, Sales & Marketing
Devised‌ ‌B2C‌ ‌integrated‌ ‌marketing‌ ‌campaigns‌ ‌with‌ ‌the‌ ‌aim‌ ‌of‌ ‌‌new‌ ‌user‌ ‌acquisition‌ ‌through‌ ‌product‌ ‌and‌ ‌ digital‌ ‌marketing‌ ‌channels‌ ‌leading‌ ‌to‌ ‌a‌ ‌growth‌ ‌of‌ ‌‌28%‌ ‌new‌ ‌users‌‌ ‌at‌ ‌an‌ ‌average‌ ‌‌CAC‌ ‌‌of‌‌ ‌10,000/-‌.‌ ‌ ❖Launched‌ ‌B2B‌ ‌marketing‌ ‌campaigns‌ ‌to‌ ‌onboard‌ ‌partners/affiliates‌ ‌resulting‌ ‌in‌ ‌‌7%‌ ‌growth‌‌ ‌week‌ ‌on‌ ‌week.‌ ‌ ❖Monitored‌ ‌reports‌ ‌of‌ ‌campaign‌ ‌results,‌ ‌ROI,‌ ‌web‌ ‌analytics‌ ‌&‌ ‌evaluation‌ ‌of‌ ‌KPIs,‌ ‌pointing‌ ‌out‌ ‌areas‌ ‌of‌ ‌ importance.‌ ‌ ❖Worked‌ ‌with‌ ‌business‌ ‌&‌ ‌creative‌ ‌functions‌ ‌to‌ ‌oversee‌ ‌the‌ ‌‌quality‌ ‌of‌ ‌content‌ ‌created‌ ‌to‌ ‌ensure‌ ‌‌brand‌ ‌identity‌ ‌ is‌ ‌being‌ ‌adhered‌ ‌to‌ ‌in‌ ‌campaigns‌ ‌and‌ ‌all‌ ‌communication‌ ‌channels‌ ‌and‌ ‌‌managed‌ ‌social‌ ‌media‌ ‌marketing‌ ‌using‌ ‌ performance‌ ‌goals‌ ‌issuing‌ ‌‌7%‌ ‌growth‌ ‌in‌ ‌engagement‌‌ ‌and‌ ‌‌5%‌ ‌in‌ ‌number‌ ‌of‌ ‌followers‌‌ ‌week‌ ‌on‌ ‌week.‌ ‌ ❖Drove‌ ‌and‌ ‌monitored‌ ‌A/B‌ ‌and‌ ‌multivariate‌ ‌experiments‌ ‌on‌ ‌Facebook,‌ ‌Instagram,‌ ‌LinkedIn,‌ ‌Google,‌ ‌etc‌ ‌to‌ ‌ optimize‌ ‌key‌ ‌performance‌ ‌metrics;‌ ‌analyze‌ ‌findings,‌ ‌present‌ ‌recommendations‌ ‌and‌ ‌scaled‌ ‌wherever‌ ‌ necessary.‌
Sales & Marketing
Analytics Sales
Conversion Rate Optimisation
Market Research
Sales Account Management
Social Media Marketing
3 $
Sasha Pinkerton
BASIC
Sales Manager Sasha Pinkerton, Sales & Marketing
Forge New Strategic Consultant ● Formulate and present information to angel investors, venture capitalists, and board of directors on new project launches and capital raises ● Created chart of accounts and processes for management reporting ● Manage payroll, expense reimbursement, and HR needs; uncovered process inefficiency and redundancy in spending that saved $10k/month on credit card spending ● Hired a virtual finance team and helped create a new finance workflow for the company ● Performed wind-down of dormant and unprofitable companies ● Established budgets, reporting, and policies & procedures for acquired companies ● Identify partner obligations against goals, align partner stakeholders around them, and communicate effectively at all levels. Vybe Living Co-founder and CEO ● Wrote and implemented Vybe’s growth and expansion plan and the sales playbook ● Managed a lean team of 5 full-time employees and contractors and grew company from 1 to 34 properties in two years; 120% growth YoY ● Reduced time between property acquisition to rent from 7-14 days to 1-3 days through the deployment of tailored design and apartment setup protocols ● Implemented apartment identification and decor policies resulting in 39% cost reductions ● Onboarded company employees through interview and specific role training for all levels of employees ● Instituted vendor management and onboarding process; evaluated vendors by conducting research for HR, Accounting, Technology, and Legal departments ● P&Ls, trend analysis, and KPIs and presented to investors ● Oversaw review and implementation of project management and accounting tools and policies to better meet record-keeping and audit needs; reduced accounting costs by 70%, from $5k/mo to $1.5k/mo while simultaneously improving quality of work and efficiency ● Led the design and launch of the initial company website Ecommerce, LLC ] Sales Manager ● Earned distinction as a top lead generator; maintained all sales staff and performance levels through an acquisition without a marketing budget ● Managed 15 full-time sales employees and customer service representatives in the US, Ukraine, and India; oversaw payroll, commission, hiring/firing, onboarding/offboarding, reviewing pipelines, and conducting call reviews, training, and sales contests ● Created and implemented training programs on sales calls and chats with Skype role plays, lead generation techniques, cloud servers, and Myers Briggs to cultivate effective and collaborative teams ● Organized weekly coaching and one on ones for supervisors which allowed the team to triage, respond to, and prioritize daily and weekly tasks; set consistent practices for employee matters ● Established sales quotas and oversaw quarterly and annual metrics Business Development Supervisor ● Supervised a team of 6 Business Development Representatives, monitoring call quality, providing coaching as needed, and assisting in the hiring process ● Drafted and implemented a Business Development Training Manual ● Managed SPL screening activities including escalation review, order management, and content updates ● Provided consulting services for numerous clients in the areas of cloud solutions Information Technology Skills SalesForce, Hubspot, Asana, Slack, Airtable, Quickbooks, Bill.com, Expensify, Brex, Upwork
Sales & Marketing
Conversion Rate Optimisation
Inside Sales
Lead Generation
Sales
Sales Account Management
35 $
Nitesh Rastogi
BASIC
Product Manager Nitesh Rastogi, Sales & Marketing
Education 2012 – 2014: SDA Bocconi Asia Chapter, Mumbai, India – Post Graduate Program in Business (PGPB) Score: 92 % (Achieved Summa cum Laude) Top 3% of the Class Specialization: Masters in International Management SDA Bocconi School of Management, Milan, Italy – Diploma in International Business Advance courses: Structured & Project finance, Mergers & Acquisitions, International Business Management and Management Consulting 2008 – 2011: Symbiosis Center for Management Studies, Symbiosis International University, Pune, India Bachelors of Business Administration GPA of 3.39 / 4.00 Specialization: International Business (Major subjects on International Economics) Work Experience September 2015 – May 2020: Founder, www.lacira.com Formulating overall Business Model & Strategy (Industry – Fashion Ecommerce) (Delhi, India) Planning and implementation of digital marketing strategies - Acquired first 10000 customers within the first 6 months of operations through Facebook Ads, IG, and Google Ads. Proficient with Google Analytics, Facebook Insights, Amazon PPC, Sales Funnel structures. Analyze and report on marketing ROI and business impact. Coordinate all internal Marketing and Operation services including digital, web, events, and analytics. Overseeing Budget Management (forecasting, accruals, invoicing) Developing and executing firm’s strategy in terms of Customer acquisition; Retention, Sales Model and Operations. Managing a team of 6 and coordinating with various key stakeholders. Market Research on latest fashion trends & Complete Product Viability Study. Intensive Pre & Post-Sales Analysis and Action Planning using Advanced excel, Slack and Project management skills. Extensive experience with Shopify, Amazon and other major e-commerce platforms. Responsible for Product development, procurement and maintenance both horizontally and vertically July 2014 to November 2014: Assistant Manager, Shapoorji Pallonji Company Limited Working as a full-time member of a special Corporate Planning steering committee (SSC) comprised of senior level executives from across the Group companies. As a member of SSC, I closely worked with the promoters and senior level executives, across functions and businesses - Engaged in planning the strategic objectives for the Group on the completion of 150 years milestone - SSC is responsible for planning and executing the activities, which aim to achieve the strategic objectives: Employee Engagement, Values & Missions, Stakeholder partnerships, Community Connect October 2011 – June 2012: Graduate Trainee, Mercer Consulting India Private Limited, Chennai, India (9 months) Worked for Talent, Rewards & Communications team that is responsible for providing consulting services to clients around compensation design, talent retention, Structuring benefits package and benchmarking compensation. Worked primarily for two geographies – Chennai & Sri Lanka. Clientele spread across variety of industries, for example - Auto, Engineering, Pharmaceutical, Information Technology, and FMCG. Managed projects with consultants, delivering end-to-end solutions Internships & Projects August 2013 – September 2013: Indo Italian Chamber of Commerce & Industry (IICCI), Mumbai, India Identified major rules & regulations applicable for Indian mutual funds & private equity firms investing abroad for an industry level conference. August 2013: Corporate Connect Project | Philips Healthcare, Nagpur, India (1 month) Presented competition mapping & viability assessment for development, operation and maintenance of radiology imaging diagnostic centers in Maharashtra on Public Private Partnership model (The cost of the project was ~ USD 8 million. April 2013 – June 2013: Summer Intern at ICICI Bank, Corporate Banking Group (CBG), Mumbai, India (2 months) Worked with a team, handling a corporate debt portfolio of ~ USD 1 billion, responsible for major steel producing firms Presented in-depth analysis of the Global Steel Industry with special emphasis on Indian Steel Industry using Porter’s five force model; Analyzed trends and Identified correlations between important market indicators Provided In-depth financial analysis (using ratio approach); Developed a model for categorizing clients (Risk) May – August 2011: Trainee, KPMG, Pune, India (4 months) Part of the Risk Regulation and Advisory team Worked on project related to process audit and inventory management Implemented risk mitigating processes for clients Computer Skills Advanced Microsoft Office suite (Excel, PowerPoint, Outlook) Languages English (Advanced) Hindi (Advanced) Tamil (Beginner) Other Interests Fitness Enthusiast I love outdoors, cycling, trekking and camping.
Sales & Marketing
Analytics Sales
Conversion Rate Optimisation
Facebook Marketing
Market Research
Marketing Strategy
20 $
Minh Tran
BASIC
United States, New York
Market Researcher Minh Tran, Sales & Marketing
I am a market researcher with additional experiences in graphic design and user experience research. I apply my background in behavioral neuroscience within my marketing work, ensuring that all my initiatives put the user first. I am an organized and productive self-starter that is passionate about combining consumer research with digital content marketing to drive brand awareness. EXPERIENCE Tri State Commercial Realty, Brooklyn, NY | November 2019 – March 2020 Contract Digital Marketing Associate • Initiated retargeted social media and email marketing campaigns, including creating landing pages for associated campaigns • Analyzed PPC campaign metrics and prepared reports, resulting in a 53% decrease in cost per click for Linkedin ads • Wrote copy and designed newsletters, presentations, and sales pitch decks • Generated design and video templates to allow marketing team to quickly produce content • Prepared for annual year-end convention by sourcing vendors and sponsors, creating marketing material, and managing itineraries UMass Medical School Muscular Dystrophy Clinic, Boston, MA | May 2019 – September 2019 Clinical Research Project Manager • Directly interface with principle investigators, physicians, sponsors, and research teams in support of clinical trials, ensuring that research projects are conducted within strict time frames and protocols set forth by sponsors • Compile/analyze data and assess workflow to deliver reports to sponsoring and regulatory agencies • Maintain calendars, screening and correspondence logs and prepare and maintain all files and charts • Worked directly with patients and their families, ensuring that patients had the education and resources needed to maintain fully informed consent of medical procedures UserTribe, Copenhagen, Denmark | July 2018 – September 2019 Customer Insight Specialist • Worked cross-functionally with design, content strategy, and external clients during the different states of the client development life-cycle • Recruited participants and moderate their participation in qualitative and quantitative User Research studies • Conducted remote usability studies of user engagement and interaction with websites and mobile applications, ensuring users follow Task Designs • Delivered reports that synthesize customer insights as an input into strategy, design, & marketing solutions • Served as the bridge between marketing, product development, and clients by communicating results effectively through presentations or reports Seven House Holdings, New York, NY | October 2016 – May 2018 Web and Graphic Designer • Met and work with clients and in-house team to define client needs and provide prospective project plans and their timelines • Designed digital media, landing pages, and websites for marketing efforts • Performed User Research tests such as Ethnographic Studies, A/B Testing, and Click Stream Analysis to optimize final designs and their usability • Recruited customers to complete surveys regarding their experiences with clients and analyze survey data to lead optimization of design initiatives • Set up social media and train clients on their usage + integration within websites and marketing • Design media ranging from logos, corporate communications, flyers, photography, and videos Western Queens Care Management, Queens, NY | March 2016 – October 2016 Intensive Care Coordinator • Worked with program directors to facilitate client-focused initiatives, including fundraisers, educational programs, and charity drives • Coordinated with clients and their service providers to promote client self-sufficiency and self-advocacy • Assisted clients with obtaining health insurance, health care, housing, transportation services, legal aid, employment, and all other wrap around services • Participated in rotational on call crisis telephone services Northeastern University, Boston, MA | June 2011 – September 2014 Data Analysis Research Assistant • Organized and completed qualitative and quantitative analysis on large data sets in order to optimize experiments, develop research initiatives, or to modify existing methods • Reported directly to Principal Investigator and worked closely with other researchers to collaborate on projects • Advised Principle Investigator on methods to optimize research based on data findings • Prepared summaries and presentations on data analysis in order to raise funding and for use within conferences and publications SKILLS Tools: Photoshop, Illustrator, InDesign, Premiere, Sketch, Microsoft Office, Tableau, Keynote, HubSpot, Mailchimp, Wordpress, Squarespace, Shopify, Facebook Business Manager, Google Adwords, Google Analytics, Instagram Business, Salesforce, Asana, Pipedrive Technical: HTML, CSS, Basic Javascript, Prototyping Certifications: HubSpot Inbound Marketing, Hubspot Content Marketing, Google Ads, Google Analytics
Sales & Marketing
Content Marketing
Conversion Rate Optimisation
Google Adwords
Market Research
Social Media Marketing
30 $
Zavier Catoe
BASIC
United States, New York
Marketing Specialist Zavier Catoe, Sales & Marketing
Zavier Catoe Education Harvard University, B.A. Romance Languages & Literature Class of 2012 L’Institut des Etudes Politiques de Paris; Paris, France 01/11-05/11 Work Experience Helping Hands, Operations Manager Charlottesville, VA 09/17 – present Ensure systematic flow of information, projects, etc. throughout company. Digitize company records (i.e. Receipts, contracts, policies, clients etc.) for better access Enter and process information for delayed tax returns for 2014, 2015, and 2016 to bring company current Traveling Sabbatical Domestic & Abroad 01/18 – 10/18 Traveled abroad (Canada, France, LA, Washington, D.C.) to practice and refresh language skills, absorb cultures. Kepler Group, Manager, Optimization & Innovation New York, NY 11/15 – 08/17 Manage quarterly mobile spend of $900k - $1.2MM across multiple channels to meet CPA goal, drive App Installs, and improve Cost Per Engagement metrics. Develop agency best practices in the Mobile Acquisition and Engagement space across all paid media channels. Provide POVs on multiple partners in each channel to the agency as well as identify best in class SDK partners in order to address View-Through Attribution reporting concerns. Manage team of Senior Analysts and Analysts across finance, insurance, and education verticals for DR campaigns. Drive holistic strategy across all channels incorporating Multi-touch attribution model to prove incrementality. Lead engineering team in building tools for internal use to drive automation or reduce amount of manual work such as search Keyword Harvesting tool or Facebook auto budget and bid optimizations. Train new hires weekly on a ‘201’ level to learn the ‘Kepler Way’ to build campaigns in search, social and display. Merkle: Manager, Media Services, Planning & Optimization New York, NY 01/15-10/15 Manage team of specialists to train on optimization & planning strategies across programmatic display and social Assess various platforms for media capabilities in regards to attribution, cross-device tracking, etc. Develop full funnel approach incorporating client CRM file and internal Data Management solution Crossmedia: Performance Media Manager New York, NY 10/14-01/15 Created internal trading desk for programmatic and display RTB. Established Best Practices for 3rd party tagging, strategy, optimizations, & reporting across search, social, & display. Implemented attribution model across major accounts tracking paid, earned, and organic media. R/GA: Bid Manager New York, NY 12/12-09/14 Develop strategy for paid search, social, programmatic, and display campaigns. Direct & guide media planning/buying process Manage development of in-house SEM optimization algorithm via implementation, monitoring campaign performance, and influencing logic of the code. Drive back end aspects of campaigns including: generation of floodlight tags, tracking codes, conversion pixels, SEM market trends, ComScore data analysis, and regular reporting Train & manage Bid Analysts in Argentina, Chicago, and NYC Oversee media for Chicago office from client interaction, creating media plan & strategy for paid tactics, as well as implementation and optimizations. Google: BOLD Intern; YouTube Dedicated Client Service Cambridge, MA 06/11-08/11 Activities & Skills Languages Fluent: Spanish, French, Italian; Proficient: Portuguese Applications AdWords, Google Analytics, Kenshoo, MSN AdCenter, SEM Rush, MediaBank, DCM, DBM, RocketFuel, Turn, ComScore, Atlas, AOP, MediaMath, 4C, GDN, Facebook, Yahoo BrightRoll, Zemanta Page page 2
Sales & Marketing
Advertising
Conversion Rate Optimisation
Digital Agency Sales
Search Engine Marketing
Social Media Marketing
40 $
Azmat Latif
BASIC
Digital Marketing Expert Azmat Latif, Sales & Marketing
Azmat Latif QUALIFICATION SUMMARY An entrepreneur with 10+ years of experience in online marketing and lead generation. Intuitive and strategic thinker with knowledge in outstanding project management skills, broad technical expertise, and excellent communication and interpersonal abilities. EDUCATION Masters in Electrical Engineering Rensselaer Polytechnic Institute Troy, NY 2007 Bachelors in Electrical Engineering College of Staten Island City University of New York Staten Island, NY 2005 STARTUP INCUBATOR BIZDOM U August 2010 - February 2011 Created business plan for online tutoring startup Identified key technologies to create service. Created sales and marketing campaigns. Presented to investors. EXPERIENCE Content Website ( www.after-car-accidents.com) September 2009 – Present Created lead generation website for auto accident insurance claims. Key Achievements: Over 1.5 million unique visitors. over 100,000 insurance claim leads. Content Marketing Conducted keyword research to identify high potential search terms with low competition to bring traffic. Search Engine Optimization (SEO). Optimized title tag and keyword usage. Content Writing. Wrote over 140 articles of 500 or more words. Trained and delegated article creation to third party writers. Key Achievements: Achieved top 10 google ranking for over 300 competitive search terms. The site received over 200,000 monthly unique visitors in 2019. Domain Authority : 32 YouTube Marketing Created 2 YouTube whiteboard animation explainer videos. Key Achievements: Launched YouTube Channel Over 125,000 total views. Email Marketing Wrote eBooks to increase newsletter subscribers. Sent out weekly emails in Mailchimp to over 300 subscribers. A/B tested email subject line, call to action, and offers Key Achievements: Increased open rate by 12%. Increased click through rate by 8%. Facebook Marketing Created retargeting display ad and video campaigns to increase site goal conversions. Created and tested landing pages. Key Achievements: Generated over 4,000 unique clicks to conversion funnel with an 11% conversion rate. Facebook Ads now account for 10% of overall goal conversions. Link Building Created processes for skyscraper link building campaigns. Researched and wrote articles, designed web pages, and identified lists of people to contact. Created an email outreach campaign using Mailchimp. Key Achievements: Article created: https://www.after-car-accidents.com/car-accident-causes.html Acquired 98 backlinks. Top 10 ranking in search engine for target keywords. Nearly 30,000 unique visitors since launch in 2018. Total site backlinks: 3,500. Referring Domains: 340 Conversion Rate Optimization Created standard operating procedures and training videos to run and outsource A/B testing. Included processes: How to identify ideas to test, how to choose the right test, and how to launch, review and document tests. Key Achievements: Automated and delegated the procedure for conversion rate optimization. SKILLS Strong market research and analytical skills to implement, optimize, and test for effective marketing strategies. Excellent communication and organization skills to automate and delegate key tasks. Proficient with marketing tools: Google Analytics, Ahrefs, Mailchimp, Convertkit, Excel. Experienced in Web technologies HTML/CSS and Wordpress. Well versed at building effective product launch campaigns. Landing page design.
Sales & Marketing
Content Marketing
Conversion Rate Optimisation
Keyword Research
Search Engine Optimization
40 $
Seif Seif
BASIC
Professional Social Media Marketer, Creative Director & Brand Engineer Seif Seif, Sales & Marketing
My name is Seif Seif, a Social Media Marketer, Creative Director, Designer, and Brand Engineer dedicated to providing the maximum value to your Business. I have extensive experience in Social Media Marketing, Brand & Business Development, and Client Acquisition. I am also a student at North Carolina State University studying for a degree in Design Studies. My most recent position was Chief Marketer & Creative Director for Anchor Auto Outlet - one of the fastest-growing car dealerships on the East Coast. There, I oversaw all marketing operations, managed teams of marketers and agencies who reported to me directly, and successfully put in place marketing and branding strategies which led to immediate growth in brand perception, sales, and leads. I also led a team of developers to optimize the website's UI/UX for visitors and closely monitored improvements via Google Analytics, Google Attribution Modeling, and other Data Softwares and Agencies. I held my teams accountable and led them to success while keeping in mind company culture and value. It would be an honor to serve alongside your team, as I have always had a passion for marketing and growth. I am an extremely diligent worker, and I am confident that I can deliver exceptional results in our potential partnership.
Sales & Marketing
Branding
Facebook Marketing
Conversion Rate Optimisation
Content Marketing
Advertising
30 $
Allison Johnston
BASIC
United States, Norfolk
Experienced Social Media Speciliast Allison Johnston, Sales & Marketing
Dear Hiring Managers, In my several years working in either Information Technology or Marketing, I have honed my skills in analytical research, database management as well as process optimization. I feel that my skills and studies would make me a valuable asset to your team. I offer a versatile background mixing marketing, analytics, and technology. Currently, as a Senior SEO/SEM Data Analyst for Trader Interactive, my role requires that I act as liaison between our IT and marketing teams. Within my first 90 days with the company I tasked myself with identifying weakness in their current processes. I then made alternative solutions based on my research, and communicated the risks associated with any change (the manipulation of historical data primarily). As their in-house Adobe and PowerBI expert, I create and oversee the performance of multiple campaign, often requiring A/B testing to experiment with reach and impressions. On the analytics side, I have developed several dashboards that better streamline reporting, offering more in-depth views into metrics significant to our core KPI’s. I have also developed an analytics training program, which was designed to inform internal staff and external dealers of the analytics tools we have to offer and how to effectively use them. My current and past roles have required strong communication, collaboration, innovative thinking and leadership skills. Previous roles within marketing include my role with ArcaMax Publishing. There I managed all company social media by creating content, setting social media objectives, tracking and analyzing social metrics. I monitored social trends and implemented them as necessary, as well as established additional platforms. I believe this role developed a capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and brand stewardship. My further qualifications include a dual bachelor’s degree in Computer Science and Marketing, a green belt in Six Sigma, and certifications in LEAN, Adobe Creative Suites, and Google Developers. While I have deeply enjoyed the fields I have worked in, I feel I could contribute much more to a challenging and impactful environment like yours. I would love the opportunity to discuss how I could contribute to your innovative agency. Thank you in advance for you time and consideration; I look forward to hearing from you. Warm Regards, Allison Johnston
Sales & Marketing
Customer Retention Marketing
Lead Generation
Conversion Rate Optimisation
Affiliate Marketing
Marketing Strategy
25 $
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