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Anjali Mishra
India, Delhi
Brand and Content Strategist Anjali Mishra, Sales & Marketing
Copywriter with 5 years of experience in creating effective brand strategies, communication strategies, and producing creative content for digital, radio, print, events, and outdoor platforms. Adept in combining creative ideas with in-depth marketing knowledge and skills to deliver outstanding communication and branding results. EXPERIENCE MAY 2020 -PRESENT BRAND AND CONTENT STRATEGIST, AT ROSEBRIDGE FINANCE • Making branding strategies: Creating branding strategies to help the company reach its marketing objectives. • Content strategies: Planning the content creation, channels, and deliveries and creating content calendars to achieve the company’s communication objectives. • Creating KPIs: Stating actionable KPIs to measure the success of both communication and marketing strategies, reviewing the KPIs, and evolving them around the changing needs of the business. • Developing content: Creating creative content for a website, social media platforms, emailers, and newsletters. • Market research: Reading the latest market reports, industry trends, and consumer behavior trends to make effective branding and communication strategies. NOV 2016 – SEP 2019 DEPUTY MANAGER CREATIVE CLIENT SOLUTIONS, AT FEVER 104FM • Creating radio communication strategies: Understood communication/promotional challenges of different brands and devised branding solutions, which could then be executed on radio and various other mediums. • Ideation and brainstorming: Worked as part of the creative team, devising and proposing branding ideas, creative content, and execution plans to create response driven campaigns. Worked with brands such as Apple, Reebok, Nike, Bacardi, Fujifilm, Canon, and HP. • Writing radio ads: Developed scripts for radio ads and jingles. • Client handling: Met with clients to understand their communication needs. Pitched ideas accepting feedback, and improved the brand strategy accordingly. Maintained pre and post-campaign relationships. • Brand integrations: Creatively incorporated brand mentions into regular radio programming to deliver response-driven campaigns. SEP 2015 – NOV 2016 ADVERTISING COPYWRITER, AT SAINTS AND WARRIORS PVT LTD • Copywriting: Created content for print, digital, events, and outdoor promotion for 3 prominent accounts: Panasonic, Red FM, and DHFL Life insurance. • Ideation: Collaborated with the art and design team to produce creative promotional ideas that could be executed on multiple channels. • Client servicing: Interpreted creative briefs, understood communication requirements, made client pitches, accepted and acted upon feedback, and maintained business-client relationships. MAR 2014 – APR 2015 DIGITAL CONTENT WRITER, AT TRADEINDIA.COM • Creating communication strategies: Responsible for managing and creating content for Tradeindia.com’s official blog page to ensure high engagement. • Writing Blogs: Conducted in-depth research and wrote blogs for the site around current market trends. • Creating SEO friendly content: Produced SEO friendly content related to clients and brands listed on the website. EDUCATION SEP 2019 – SEP 2020 MSC. MARKETING (CREATIVE ADVERTISING) MANCHESTER METROPOLITAN UNIVERSITY PREDICTED GRADE: MERIT IN THIS COURSE I • Learned how to conduct market research • Created brand strategies to overcome brand challenges • Created communication strategies • Completed paid marketing projects for a prominent history research center and a financial company in Manchester MAY 2011 - MAY 2014 BACHELORS OF JOURNALISM (MASS COMMUNICATION) JAGANNATH INSTITUTE OF PROFESSIONAL STUDIES GRADE OBTAINED: DISTINCTION WHILE STUDYING THIS COURSE I: • Gained Photoshop experience and skills • Learned about advertising and public relations • HAD PRACTICAL EXPERIENCE OF NEWS WRITING REFERENCES Available upon request
Sales & Marketing
Brand Management
Content Marketing
Digital Agency Sales
Marketing Strategy
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