Hire Marketing Strategy freelancers in India

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Nikhil Jain
BASIC
India, Delhi
Marketing Manager Nikhil Jain, Sales & Marketing
Marketing Manager Vision IAS (Ajayvision Education Pvt Ltd) June 2018 to Present Contributed in Market research and establishment of new company owned centers in different cities Media planning and buying, effective media mix selection (ATL and BTL), liaison with agencies including creative, digital and social media, ground events and measuring marketing plans. End-to-end management of creative, media, and event agencies Handled local vendors for signage and other indoor/outdoor branding material. Organising and designing newspaper Ads, Magazines Ads, Posters, pamphlets, leaflets. Responsible for managing the official Vision IAS social media accounts- Facebook Page, Instagram, Telegram & Twitter Conducted Abhyaas (Offline Mock Test for Prelims and Mains) in 45 cities across India. Planned its marketing pan India. Conducted online and offline promotions so students can register for the same Responsible for promoting batches for all Vision IAS Courses and Test Series Responsible for planning, conducting and promoting events in different cities in India. Responsible for conducting workshops and seminars in colleges. Responsible for maximization and optimization with every marketing investment Previous: Assistant Manager Marketing & Sales My Brand Better April 2017 to May 2018 Roles & Responsibilities: Handling marketing and sales. Creating concept for the event. Making presentations. Making proposals. Handling meetings with the top level management of the different organisations. Research & Development Looking after Media & Event agencies Marketing Executive Brands Academy India Pvt Ltd - Gurgaon, Haryana June 2016 to April 2017 Roles & Responsibilities: Handling marketing and sales for World Brand Review Corporation (International Events). Creating concept for the event. Making presentations. Making proposals. Handling meetings with the top level management of the different organisations. Research & Development Looking after Media & Event agencies Worked for Golden Brands Awards (Thailand) Worked on Self Made a talk show on Zee Business. SUMMER INTERSHIP: Organization: Mrs Bectors Food Specialities Ltd, Gurgaon Tenure: 2 Months Project Title: How to improve sales and distribution management Highlights: Management Trainee
Sales & Marketing
Brand Management
Marketing
Brand Marketing
Marketing Strategy
Market Research
30 $
Nikhil Jain
BASIC
India, Delhi
Marketing Manager Nikhil Jain, Sales & Marketing
Marketing Manager Vision IAS (Ajayvision Education Pvt Ltd) June 2018 to Present Contributed in Market research and establishment of new company owned centers in different cities Media planning and buying, effective media mix selection (ATL and BTL), liaison with agencies including creative, digital and social media, ground events and measuring marketing plans. End-to-end management of creative, media, and event agencies Handled local vendors for signage and other indoor/outdoor branding material. Organising and designing newspaper Ads, Magazines Ads, Posters, pamphlets, leaflets. Responsible for managing the official Vision IAS social media accounts- Facebook Page, Instagram, Telegram & Twitter Conducted Abhyaas (Offline Mock Test for Prelims and Mains) in 45 cities across India. Planned its marketing pan India. Conducted online and offline promotions so students can register for the same Responsible for promoting batches for all Vision IAS Courses and Test Series Responsible for planning, conducting and promoting events in different cities in India. Responsible for conducting workshops and seminars in colleges. Responsible for maximization and optimization with every marketing investment Previous: Assistant Manager Marketing & Sales My Brand Better April 2017 to May 2018 Roles & Responsibilities: Handling marketing and sales. Creating concept for the event. Making presentations. Making proposals. Handling meetings with the top level management of the different organisations. Research & Development Looking after Media & Event agencies Marketing Executive Brands Academy India Pvt Ltd - Gurgaon, Haryana June 2016 to April 2017 Roles & Responsibilities: Handling marketing and sales for World Brand Review Corporation (International Events). Creating concept for the event. Making presentations. Making proposals. Handling meetings with the top level management of the different organisations. Research & Development Looking after Media & Event agencies Worked for Golden Brands Awards (Thailand) Worked on Self Made a talk show on Zee Business. SUMMER INTERSHIP: Organization: Mrs Bectors Food Specialities Ltd, Gurgaon Tenure: 2 Months Project Title: How to improve sales and distribution management Highlights: Management Trainee
Sales & Marketing
Brand Marketing
Marketing Strategy
Brand Management
Marketing
Market Research
50 $
Sonam Pama
BASIC
Marketing Manager Sonam Pama, Sales & Marketing
I have an experience of about 6 years with 2.5 years in a core marketing role with emphasis on marketing planning and strategy in Digital, social media, partnerships, and influencer marketing. I am currently working as a marketing consultant on a contractual basis for EigenRisk. It is a US based SAAS platform and I have been responsible for setting up the marketing function in the B2B space. This includes planning and implementation for a virtual event, LinkedIn campaigns - setting the budget, planning content and calendar, setting the audience targeting and other promotional activities. I have worked on the redesigning and the upgrade of the website along with the agency, planning and shooting a virtual testimonial video with the clients and other ongoing marketing activities. Prior to this role, I was the Marketing Head for eatigo India. Eatigo is a discounted dining reservation platform and is currently present in 8 countries in SE Asia. We are present in 3 cities in India - Mumbai, Pune, Bangalore. My work for the past 2.5 years has been in a complete start up environment with a high emphasis on setting up the marketing team, the processes and also creating the entire marketing playbook. I had been managing a team of 3 to create the marketing strategy for all marketing related activities - digital, offline, BTL and social media. I had also been leading the app based communications - push and emailers, vendor management, partnership and alliances and managing the execution of all marketing and branding campaigns. We had also done influencer marketing, YouTube integrations and various on ground activities. I was a part of the growth team in India for 2 cities and a part of the launch team for Bangalore. Prior to eatigo, I have spent 3.5 years in Vodafone where I have worked across Sales & distribution, key account management and product manager - data & devices. I have had the experience of working in a startup as well as an established MNC with all its challenges and the dynamic work environment. I am an extremely self-motivated person with enough energy to charge up a team. I view every experience as either a milestone or a great learning opportunity. In either way, I have come out stronger or wiser.
Sales & Marketing
Brand Management
Lead Generation
Marketing
Marketing Strategy
Social Media Marketing
50 $
Anjali Mishra
BASIC
India, Delhi
Brand and Content Strategist Anjali Mishra, Sales & Marketing
Copywriter with 5 years of experience in creating effective brand strategies, communication strategies, and producing creative content for digital, radio, print, events, and outdoor platforms. Adept in combining creative ideas with in-depth marketing knowledge and skills to deliver outstanding communication and branding results. EXPERIENCE MAY 2020 -PRESENT BRAND AND CONTENT STRATEGIST, AT ROSEBRIDGE FINANCE • Making branding strategies: Creating branding strategies to help the company reach its marketing objectives. • Content strategies: Planning the content creation, channels, and deliveries and creating content calendars to achieve the company’s communication objectives. • Creating KPIs: Stating actionable KPIs to measure the success of both communication and marketing strategies, reviewing the KPIs, and evolving them around the changing needs of the business. • Developing content: Creating creative content for a website, social media platforms, emailers, and newsletters. • Market research: Reading the latest market reports, industry trends, and consumer behavior trends to make effective branding and communication strategies. NOV 2016 – SEP 2019 DEPUTY MANAGER CREATIVE CLIENT SOLUTIONS, AT FEVER 104FM • Creating radio communication strategies: Understood communication/promotional challenges of different brands and devised branding solutions, which could then be executed on radio and various other mediums. • Ideation and brainstorming: Worked as part of the creative team, devising and proposing branding ideas, creative content, and execution plans to create response driven campaigns. Worked with brands such as Apple, Reebok, Nike, Bacardi, Fujifilm, Canon, and HP. • Writing radio ads: Developed scripts for radio ads and jingles. • Client handling: Met with clients to understand their communication needs. Pitched ideas accepting feedback, and improved the brand strategy accordingly. Maintained pre and post-campaign relationships. • Brand integrations: Creatively incorporated brand mentions into regular radio programming to deliver response-driven campaigns. SEP 2015 – NOV 2016 ADVERTISING COPYWRITER, AT SAINTS AND WARRIORS PVT LTD • Copywriting: Created content for print, digital, events, and outdoor promotion for 3 prominent accounts: Panasonic, Red FM, and DHFL Life insurance. • Ideation: Collaborated with the art and design team to produce creative promotional ideas that could be executed on multiple channels. • Client servicing: Interpreted creative briefs, understood communication requirements, made client pitches, accepted and acted upon feedback, and maintained business-client relationships. MAR 2014 – APR 2015 DIGITAL CONTENT WRITER, AT TRADEINDIA.COM • Creating communication strategies: Responsible for managing and creating content for Tradeindia.com’s official blog page to ensure high engagement. • Writing Blogs: Conducted in-depth research and wrote blogs for the site around current market trends. • Creating SEO friendly content: Produced SEO friendly content related to clients and brands listed on the website. EDUCATION SEP 2019 – SEP 2020 MSC. MARKETING (CREATIVE ADVERTISING) MANCHESTER METROPOLITAN UNIVERSITY PREDICTED GRADE: MERIT IN THIS COURSE I • Learned how to conduct market research • Created brand strategies to overcome brand challenges • Created communication strategies • Completed paid marketing projects for a prominent history research center and a financial company in Manchester MAY 2011 - MAY 2014 BACHELORS OF JOURNALISM (MASS COMMUNICATION) JAGANNATH INSTITUTE OF PROFESSIONAL STUDIES GRADE OBTAINED: DISTINCTION WHILE STUDYING THIS COURSE I: • Gained Photoshop experience and skills • Learned about advertising and public relations • HAD PRACTICAL EXPERIENCE OF NEWS WRITING REFERENCES Available upon request
Sales & Marketing
Advertising
Brand Management
Content Marketing
Digital Agency Sales
Marketing Strategy
60 $
Dia Khan
BASIC
India, Mumbai
Marketing Lead Dia Khan, Sales & Marketing
Design Thinking (Online) MIT Sloan School of Management 2017-2018 PGD in Integrated Marketing Communications Xavier Institute of Communications, Mumbai University 2014-2015 Bachelor’s in Commerce P.D. Lions College, Mumbai University 2008-2011 SUMMARY 5+ years of expertise in B2B product marketing & revenue management in AI technology and EdTech industry. Another 3 years of experience in brand and event management in media industry. KEY SKILLS B2B Marketing Lifecycle Management, Product Marketing, Revenue Management, Event Management, GTM Strategy, Customer Acquisition, Engagement, Positioning, Content Marketing Strategy, Project Delivery, Media Planning. Marketing Automation Tools: HubSpot, SFDC, Marketo, MailChimp, Pardot EXPERIENCE Marketing & Events Lead — Quantiphi Inc. September 2019-Present Leading marketing for Quantiphi & insurance product grossing USD 205 Million revenue with USD 22 Million spent. Also, spearheading the events and webinar initiatives for branding, lead generation and tie-ups. Revenue Management Responsibilities: • Strategizing the GTM and managing the customer journey to define and articulate business requirements to deliver measurable business impact through social media marketing and engagement. • Orchestrated strategy for various markets (USA, Canada, Europe, SEA) for detailed plan. Configure, implement, and/or customize marketing automation and campaign management using HubSpot. • Managing budget planning and delivered an ROI of 85% (+18% vs targets) across products and events, basis interventions and strategic planning. • Demonstrated a +15% increase in lead to conversion
by performance optimization at every level of sales and marketing funnel. • Delivered 96% improvement in user base increase, 82% increase in lead generation via strategizing and handling the pre and post event activities. o Successfully executed the following events- Sibos’2019, AWS Summit Financial Services Leaders Forum, Gartner IT Symposium/Xpo, Google Summit Atlanta 2019, Google Cloud Next’ UK 2019 to name a few which resulted in 70+ footfall per event at the booth. o Spearheaded the brand tie ups for Quantiphi - TensorFlow World, AI & BIG DATA EXPO, Backstage Pass’19, Happy Hours, Tag Cloud Event, CX Summit India (sponsorships with multiple engagement opportunities). • Spearheaded the webinar initiative, creating a CRM practice to retain and generate awareness among target audience. • Coordinating and managing Quantiphi's external marketing partners (designers, agencies, event partners, other collaborators) and ensure successful completion meeting the set deadlines.
 Marketing Performance Optimization Strategy and analytical insights: • Delivered 100% improvement in enquires from website by revamping the same with improved SEO and leveraging the same via SEM. • Delivered 45% open rate, and 20% click rate by targeted E-mailer campaigns across geographies. • Strategized the strategy for brand guidelines and content factory for Quantiphi by working in tandem with the content agency. • Adopted iterative approach to design, advise and implement marketing calender which resulted in process improvement by 50% • Formulated cross-channel optimized reporting via real-time dashboard and attribution models and tools to analyze the existing customers purchase behavior. • Devised a lead scoring model to enable prioritization to develop a better understanding of lead quality to generate repeat business. Marketing Manager — EMERITUS Institute of Management March 2017- August- 2019 Led full cycle B2B marketing activities grossing USD 21 million worth revenue across India, MENA, SEA, and USA regions with ~ USD 1 Million marketing budget. • Orchestrated B2B marketing activities to grow the business- online (communication/calendarization/ lead generation ideation, digital marketing) and offline (roundtable/ masterclass/sponsorships) with ~USD 1 Million marketing budget. • Liaising with the marketing and enterprise solutions team to implement campaign improvements by incorporating real-time feedback on campaigns received through pro- active coordination, lead management process innovation and consultative selling. • Built a marketing calendar and managed customer data for email marketing activities including segmentation (upsell and cross sell opportunities) and reporting, testing, cleansing and optimization which resulted in 10% open rate and 5% CTR. Overall a 32% growth in generating in-bound leads, and 10% new leads for the BD Team. • Co-ordinate with Marketing agencies for proposals, creatives, content and align the same with marketing communication across stakeholders. • Strategized the monthly webinar series with 300+ participants from HR & L&D background (TG). • Proposed and executed Brand tie-ups for Eruditus with HR Summit Dubai 2017, 2018 & People Matters L&D Conference 2018, TechHR-SG 2019. Assistant Manager, Marketing & Branding — SDA Bocconi- Asia Center August 2015- March 2017 Handled marketing budget of INR 0.5 crore generating revenue of INR 7 crore by implementing online and offline strategy for Pan India • Strategized & executed the ATL and BTL marketing plan for building brand image and lead generation. • Conceptualized and built Brand intellectual properties like Sundowner with Start-ups and Thinkers Dialogue Series-I, Brand tie ups for Bocconi with ET Retail Awards ‘15 and TEDx Gateway ’15 • Orchestrated strategy and operating principles of marketing in channels on digital platforms, including all aspects of website maintenance, direct email campaigns, social media, SEM and SEO. • Handled offline marketing activities- Event Sponsorship /Seminars / Presentations for brand awareness and lead generation. • Achieved revenue and submissions targets, leading to 80% increase in total number of submissions. Analyst — Deutsche Bank May 2011-June 2013 • Worked as a Desk Assistant to traders operating in London and Emerging Markets. Supported front desk for booking, reconciliations, settlement of trades. Trade Capture-Booking internal trades between different internal desks as well as other DB entities Executive, Brand Management — The Economic Times Dec 2007 – Jan 2010 Projects handled: The Economic Times Awards for Corporate Excellence | The Jury Meet & CEO Roundtable Conference | Brand Equity Quiz ‘2008 & ‘2009 • Marketing & Sales sponsorship for special events and projects on national level • Database Management- Invitees, ET special clients & guests. Invite Coordination- maintain companies request list, invitation list. • Coordinating with the television team (Times Now and ET Now) and event agency for ground production values set design and branding. Trainee, Response Activation Team — The Times of India Aug 2007- Nov 2007 • Project handled: Glory of Mumbai Awards 2007. Handling, executing and organizing Ground Event flow, managing back office work. Co-ordination with the participants and internal correspondence team. Execution and organizing multiple engaging events for shortlisting & the finale event.
Sales & Marketing
Content Marketing
Marketing Strategy
Brand Marketing
Lead Generation
Internet Marketing
110 $
Ayush Kumar
BASIC
Research Analyst Ayush Kumar, Sales & Marketing
Key Result Areas: • An analytical professional with nearly 2 years’ experience and business acumen of Market Research & Analytics handling various Brand Health tracker, New product development and Ad Effectiveness studies • Managing multiple studies, and ensuring that projects are delivered timely • Creating Survey Designs, and Program Links for the questionnaire • Developing communication channels between the internal department and external agencies • Tracking and monitoring data files which are prepared after incorporating inputs from various teams, and further discussing the same with the clients • Interpreting data for determining the performance, projecting probability of companies & ensuring the information is presented clearly, timely & consistently • Contributing to research activities inclusive of primary data to offer actionable insights • Analyzing & interpreting a large amount of data and articulating business insight from the analysis • Producing, and creating market research reports on specific products and markets Highlights: • Spearheaded complex research projects, and managed field activities as per schedule, quality, and budget • Adjudged with the following Awards: o Nielsen Simply Excellent Award in Silver Category for being an Emerging Star of Consumer Insights Team in quarter 2, 2019 o Nielsen Simply Excellent Award for Bronze Category in June’19, December’19 and August’20
Sales & Marketing
Advertising
Brand Management
Customer Retention Marketing
Market Research
Marketing Strategy
5 $
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