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Taylor Feeney
United States, Leesport
Resume Taylor Feeney, Design, Media & Architecture
Taylor Feeney Summary My name is Taylor Feeney and I am a quick learner, creative thinker, and I am excited to execute my skill set in a fun, creative, and innovative way. I am projected to exceed profit goals by $30,000 in the 2019-2020 fiscal year, I have managed to write and receive my first grant for $200,000, I routinely build and maintain business partnerships both big and small- all while working as a part-time Social Media Management/Content Creator. I love working both independently and as a team. I am able to wear many hats and wear them well and I am excited and looking forward to my next opportunity! ● Liaison to over 50 businesses in the area. ● Ability to logistically coordinate staff, events, and equipment. ● Exceeded revenue goals in first year of employment ● Write, design, and analyze data for all social channels I run. ● Wrote several press releases for multiple clients. ● Increased engagement of The Westy Bar and Grill Facebook Page by 353% since taking over the role. EXPERIENCE Berks Career and Technology Center, Leesport, PA — Education Program Coordinator March 2018 - PRESENT ● Collaborate with several boards and committees to enhance adult learning programs. ● Record Keeping (Attendance, Certifications, etc.) ● Exceeded revenue goals in the first year. ● Routinely evaluate programs and staff. ● Logistically coordinate rooms, staff, and equipment. ● Supervise/ manage a staff of 16 instructors of various ages. ● Actively involved in the interview process of instructors from start to finish. ● Gather paperwork for new hires such as clearances (FBI, PA State). ● Complete reference checks. ● Review instructor applications through Frontline Applicant Tracking System. ● Compile end of year reports and analyze data for adult education programs. ● Collaborate, maintain, and build new relationships with state agencies such as PennDot, Department of Education, Workforce Development Board, Department of Labor and Industry, Workforce Investment Board, and Pennsylvania Apprenticeship and Training Council. ● Council students in course selections. ● Conduct student tours. ● Manage and update CRM system (StudentManager). ● Manage revenue of $450,000+ ● Manage the entire budget for Continuing Education Evening program. ● Projected to exceed profit by $30,000 for the 2019-2020 school year. ● Spearheaded PA Training-to-Career Grant for $200,000. ● Routinely implement and coordinate new adult learning programs such as the Nurse Aide Training Program and begin a registered apprenticeship program with the State of Pennsylvania. ● Liaison to over 50 manufacturing/construction businesses in the area. ● Sending/processing invoices to businesses and students. ● Actively engage new and repeat business through email marketing campaigns via Mailchimp. ● Create new online marketing initiatives to recruit repeat and new students. ● Built business partnership with the largest furniture manufacturer in the world. ● Complete end of year reports to evaluate student enrollment, revenue, surveys, staff, and educational programs. ● Create and coordinate the evening school calendar with a daytime program. ● Serve as certifying official for Veteran Educational benefits. ● Answer prospective student questions and concerns received through JotForm. ● Attend college and career fairs to inform and recruit for continuing education programs. ● Complete yearly reporting on the Continuing Education Department to make data driven decisions for the following school year. ● Coordinate new hire process for adult education instructors ● Act as employee relations liaison for adult education instructors answering questions or directing to appropriate departments. ● Reviewing resumes for potential adult education employees. The Westy Bar and Grill, Hamburg, PA — Social Media Manager September 2018 - PRESENT ● Creation of engaging content and brand awareness via several social media platforms. ● Answer and solve customer questions, comments, and concerns via Facebook and Instagram. ● Facebook & Instagram advertisement management and creation through Facebook and Instagram Business. ● Utilize and track social media scheduling with Hootsuite. ● Weekly/Monthly evaluation of social media platforms using Facebook Business/Instagram Business. ● Analyze social media posts and report customer engagement. ● Increased Facebook Page Likes by 15% over the past year. ● Organize fundraising events and donations for organizations such as The CatWorks and Hillside SPCA. ● Update Wordpress website to include new content such as pictures and specials. ● Collaborate with printing vendors for new drink and food menus. ● Photograph food and drinks for menus and social channels. The Facebook Data (since taking over the role): ● Increased engagement over the last year and a half by 63,000 engagements across pages and posts (353% increase). ● Increased reach by 352% (893,800 increase) ● Significantly increased impressions by 1.7 Million (322% increase) ● Increased impressions per post by 100% (1.6K) ● Increased amount of page likes by 56% (1,300 new likes) ● Increased post engagement by 100% (16,000 engagements across all posts) ● The average number of reactions, comments, clicks, and shares received by my Facebook posts have increased by 100% (108 engagements per post) Instagram (new): ○ 97,000 impressions ○ 51.3k (total number of times your media objects i.e. posts, stories and promotions) ○ 127% follower evolution % ○ 5.22% engagement per post ○ 7.51% engagement on post reach ○ 2.3k profile views Sahl Communications, Inc., Bethlehem, PA — Communications/ Public Relations Intern September 2015 - December 2015 ● Worked with Instagram, Facebook, and Twitter for several clients to promote and maintain their social media presence and engagement. ● Wrote, distributed and followed distribution of several press releases for the Wounded Warrior Softball Team on behalf of my internship adviser. ● Recorded and updated social media content calendars to keep track of social media postings and articles. ● Assisted in directing the media for a Dream It. Do It. PA press conference. ● Wrote several blogs for the Sahl Communications, Inc. Intern Blog ● Created email lists of current and new businesses to inform them about Sahl Communications, Inc. services. ● Analyzed data and created detailed reports on social media and press releases. ● Used Cision to distribute press releases to reach, target, and engage the audience. ● Kept track of key words and reports about clients to make sure they were getting the proper exposure in the media. SKILLS Social Media Marketing, Writing, Editing, Microsoft Office, Adobe InDesign, Press Release Writing, Public Speaking, Program Coordination, Event Coordination,Instagram Advertising, Facebook Advertising, Budget Management/Creation, Google AdWords, Supervising, Grant Writing, Email Marketing, Canva, Mobile Advertising, Web Analytics, Project Management, Recruitment, Mailchimp, Cision. EDUCATION Kutztown University of Pennsylvania, — Bachelor of Arts, Major: Communications Minors: Public Relations & Sociology August 2012 - May 2016, Kutztown, PA Member of Kutztown University Dance Team, Communications Club, Public Relations Club Udemy: ● An Advanced Guide to Social Media Management LinkedIn Learning Certificates: ● Social Media Marketing with Facebook & Twitter ● Growth Hacking Foundations ● Advanced Branding ● SEO Foundations ● Email & Newsletter Marketing Foundations ● Marketing Analytics: Presenting Digital Marketing Data ● Google Analytics Essential Training ● Sketch for UX Design ● Marketing Analytics: Setting and Measuring KPIs ● Google Ads (AdWords) Essential Training MEMBERSHIPS Philly AdClub January 2020- Present
Design, Media & Architecture
Adobe InDesign
Brand Identity & Strategy
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