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Alexandra Thimble
BASIC
United States, Boston
Recent Graduate with a BA in Communication Alexandra Thimble, Writing & Content
EDUCATION Fairfield University Fairfield, CT Bachelor of Arts May 2020 Major: Communication Minor: Marketing GPA: 3.66 Course Highlights: Marketing Research, Research Projects in Communication, Digital Marketing, Social Media Marketing, Mass Media & Society Honors/Awards: Member of the inaugural Dean of the College of Arts and Science’s Student Advisory Council, Member of Alpha Mu Gamma Dean’s List—Fall 2016, Fall 2017, Spring 2018, Fall 2018, Spring 2019, Fall 2019, Spring 2020 EXPERIENCE MilliporeSigma Burlington, MA Life Science Engagement Intern May-August 2019 -Created three surveys to gain feedback about the Engagement Champion Network (ECN), involving the creation and distribution of questions, tracking and analyzing feedback, and summarizing key findings in final presentations -Planned events and designed internal promotional materials via Microsoft PowerPoint and Word (posters, email templates, newsletters) for Life Science Engagement Week -Sorted through and edited key video footage from the ECN to be included in multiple final project update videos -Tracked engagement analytics of the internal SharePoint site using internal site data and Microsoft Excel Pivot Tables The Mirror—University Newspaper Fairfield, CT Editor-in-Chief Emeritus February 2019-February 2020 -Managed student a staff of eleven editors to ensure each week that deadlines were met -Reviewed and fact checked all submitted works to ensure they upheld the highest standards of journalistic integrity -Interviewed University guest lecturers, such as: former UN Ambassador Samantha Power, noted presidential biographer Jon Meacham, attorney and advocate against online sexual violence Carrie Goldberg, among others -Created and updated the majority of content (pictures, articles, videos, etc.) uploaded to the official Instagram page -Managed official WordPress site to update online content (articles, pictures, placement of advertisements, etc.) -Negotiated aspects of The Mirror’s new contract with Fairfield University and advocated for necessary changes -Oversaw The Mirror’s financial transition to Workday, working with staff and external vendors to change payment methods Opinion Editor Emeritus November 2016-February 2019 -Used Adobe InDesign and Photoshop to layout the two-page Opinion section each week -Managed and edited the works of four or more student-written works to ensure they met deadlines and were proofread for spelling, grammatical and factual errors -Wrote weekly as both a Contributing Writer and eventual Editor, amounting in a total of over sixty Opinion pieces Fairfield University LGBTQ+ Alliance Fairfield, CT President September 2017-April 2020 -Collaborated with fellow officers to plan club discussions and events with other university organizations -Created and consistently updated all content (videos, pictures, etc.) uploaded to the official Instagram page -Collaborated with multiple University administrative offices (Office of Conference and Events Services, Office of Student Diversity and Multicultural Affairs, Campus Ministry) to plan club-related events CaLex Company, LLC Melrose, MA Head of Administration May-September 2018 -Created an exhaustive fire door inspection report for Brigham and Women's Hospital in Boston, which included compiling compliance reports, floor plans and visual aids both digitally and in physical print -Wrote, submitted and tracked the progress of all proposals and invoices using Intuit QuickBooks and Excel -Composed all email correspondence and scheduled all meetings on behalf of CaLex’s Chief Executive Officer Trendstop.com London, United Kingdom Marketing Research Intern January-April 2018 -Researched and connected with potential clients over LinkedIn to establish business relationships on behalf of Trendstop’s Chief Executive Officer -Utilized Microsoft Dynamics CRM to organize and reassign accounts to improve efficiency of client transactions -Researched and compiled client contacts to enhance accuracy of database information Skills/Certifications Experience with Adobe InDesign, Adobe Photoshop, WordPress, Microsoft Excel (Pivot Tables), PowerPoint, Teams, Intuit QuickBooks, SPSS Statistics, Harvard Business Publishing Data Analytics Simulation: Strategic Decision Making Certified in Google Analytics for Beginners (exp. Nov. 2022), HubSpot Social Media (exp. Dec. 2021) and Mimic Pro Digital Marketing Simulation
Writing & Content
Content Writing
SEO Writing
Communications
Content Strategy
25 $
Mike Wapner
BASIC
United States, Long Beach
Marketing Copywriter Mike Wapner, Writing & Content
Mike Wapner Direct-Response Copywriting Expertise You Can Put to Use From Day One: • More than 20 years of hard-hitting, benefit-laden, results-oriented copywriting experience with direct marketing, healthcare, general agencies and in-house marketing departments • Creation of award-winning direct-response campaigns for financial, healthcare, consumer electronics, food and beverage, business-to-business and travel-related companies, that built sales and profits • Hands-on experience with tracking and analyzing the results of marketing efforts, as well as strategizing and implementing changes to increase effectiveness • Successful management and teambuilding of other writers and copy/art teams • Experience in all media — online (social media, websites, landing pages, banner ads, paid search), direct mail, newspaper and magazine ads, email, TV, radio, trade shows and press releases • Experience with social media platforms including Facebook, Instagram and Twitter • Experience in UX journey development and working within wireframes • Have provided copy and support for client e-commerce initiatives • Skilled in working with SEO and descriptive meta data • Proven ability to take a project from concept to consumer — including research and writing, as well as coordinating art, printing and mailing More Than Two Decades of Real-World Experience: Senior Copywriter, Capital Group, Los Angeles, CA (Contract) 8/18-3/20 • Responsible for developing UX copy for digital materials (web and email journeys, social media, hero banners, internal page banners) within an Agile environment. • Developed email journeys that meet or beat both internal and industry open and click through rates • Work closely with internal stakeholders to ensure that marketing initiatives match the targeted audiences Senior Copywriter, Steadfast Capital Markets Group, Irvine, CA (Contract) 10/16-8/17 • Responsible for writing marketing materials for the company’s alternative investment products. I was instrumental in creating materials for the most recent product launch, including the investment brochure, supporting factsheets, PR, web content and blog articles. Senior DR Copywriter, DMS Marketing, Mission Viejo, CA (Contract) 7/16-9/16 • Developed direct mail campaigns and Internet display ads for Medicare open enrollment programs for several regional insurance providers Senior Digital Copywriter, loanDepot, Foothill Ranch, CA (Contract) 6/15-1/16 • Raised customer satisfaction review numbers on Lending Tree and Google through targeted email. Increased Lending Tree from 2.9 stars and a 65% recommended rate to 4 stars and an 80% recommended rate (over 90% recommended for 2015) in 3-months • Created A/B test winning emails for company drip email campaign • Participated in re-launch of company website as well as internal collateral materials for company website re-launch • Developed online materials for the launch of new e-commerce products including personal loans, home improvement loans and home equity loans. • Created original website for company subsidiary, LD Escrow • Improved and proofed existing PPC and Banner ad landing pages • Improved customer facing emails and automatic responses for the sales team to use in their CRM database • Gained experience working in an team environment through Basecamp Senior DR Copywriter, DMS Marketing, Mission Viejo, CA (Contract) 8/14-10/14 • Developed control-beating direct mail campaigns and supporting websites for Medicare open enrollment programs for several regional insurance providers Freelance Copywriter and Marketing Consultant, Long Beach, CA 6/08… • Consult and develop direct-response and other advertising projects for a variety of clients • Work with agencies on a wide variety of B2B and B2C projects as well as corporate marketing initiatives promoting themselves to prospective clients • Provide customer-service response for client Facebook and Twitter accounts • Provide support and copy for client e-commerce initiatives Clients include: Healthcare Success Strategies, MCM Group, Media Partners Worldwide, Langer Juice Company, Cost-U-Less Insurance, Creative Direct Marketing Group, DMS Marketing Senior Copywriter, Creative Direct Marketing Group, Inc., Torrance, CA 8/04-6/08 • Developed award-winning copy for direct-marketing programs for financial newsletters and alternative health products • Programs included mail, Web, e-mail and e-commerce components • Generated documented profit-building results for clients • Responsible for company self-promotion activities including an award-winning marketing newsletter, trade show booths, ads, Website and emails Clients included: SuperCircuits, VectorVest, Zacks, James Dines, Pat McKeough, Dr. Bruce West’s Health Alert, Schiff Nutrition Group, and The Weather Channel Creative Supervisor, Corporate Marketing, Practice Builders, Santa Ana, CA 8/99-7/04 • Created and implemented direct-response materials that built the organization’s nationwide program of Strategic Growth and Marketing Workshops • Responsible for on-time delivery of 20 unique mailings each month, as well as ads for 15 publications targeting different markets • Developed new test concepts, fax marketing, e-mail solicitations, banner ads and Web pages • Provided strategic input and marketing research to the Director of Marketing Senior Copywriter/Supervisor, Practice Builders Agency, Costa Mesa, CA 3/90-7/99 • Created successful patient-oriented marketing campaigns that built the practices of thousands of healthcare practitioners nationwide • Supervised four full-time copywriters and additional free-lance writers • Had final internal approval on creative product. • Coordinated and supervised all agency television and radio production Copywriter, Mileage Plus Incorporated, Carson, CA 9/88-3/90 • Created materials for a successful re-launch of America West’s FlightFund Frequent Flyer program, and the launch of their Chairman's Club, a program for top customers • Responsible for the direct-response and relationship programs for Cal Fed Savings and Loan Other account work included: United Airlines Mileage Plus, Wardair REWARD, Mileage Plus First Card Visa, and United Airlines Travel Card Freelance Copywriter, San Diego, CA 1/88-9/88 • Consulted and developed direct-response projects for a number of San Diego agencies Accounts included: Great America Savings, Contel, Empire of America Bank, and AIG Insurance. Copywriter, Rosenfield/Vinson Direct, Inc., San Diego, CA 2/86-1/88 • Created control-beating direct mail copy for major financial accounts • Developed mailings for credit cards, home-equity loans and credit lines, and insurance products • Worked with art directors to improve readability of creative materials Clients included: Chase Manhattan, Beneficial Finance, Home Federal, IDS/American Express, Metropolitan Life, Security Pacific, Wells Fargo, Citibank, MasterCard International, National Liberty Insurance, and First Signature Bank A Strong Education in Advertising and Marketing: 
 Bachelor of Arts, Advertising, San Jose State, CA 1980 Writing and Telecommunications Courses, San Diego State, San Diego, CA 1981 Courses in Telecommunications, San Diego City College, San Diego, CA 1982-85 Recent Peer Recognition for Excellence in Marketing: 
 Bronze Award, Campaign, Business to Consumer 2013 34th Annual Telly Awards Bronze Award, Health and Fitness 2012 33rd Annual Telly Awards Gold Award, Direct Marketing 2008 MarCom Awards, Association of Marketing and Communication Professionals Award of Excellence 2008 Print Excellence Awards, Direct Mail Campaigns, B2B Best Investor Relations Microsite/Landing page 2008 Internet Advertising Awards (IAC) Best Investor Relations Online Campaign 2008 Internet Advertising Awards (IAC) Gold Award 2007 Newsletter on Newsletters Awards Silver Award 2007 Newsletter on Newsletters Awards Best B2B Email Message 2007 Internet Advertising Competition, Web Marketing Association Best of Category 2006 Online Newsletter, Web Awards, Web Marketing Association Outstanding Website 2005 Web Awards, Web Marketing Association Standard of Excellence 2005 Web Awards, Web Marketing Association
Writing & Content
Newsletters
Content Strategy
SEO Writing
Copywriting
Web Content
60 $
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