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Mike Wapner
BASIC
United States, Long Beach
Marketing Copywriter Mike Wapner, Writing & Content
Mike Wapner Direct-Response Copywriting Expertise You Can Put to Use From Day One: • More than 20 years of hard-hitting, benefit-laden, results-oriented copywriting experience with direct marketing, healthcare, general agencies and in-house marketing departments • Creation of award-winning direct-response campaigns for financial, healthcare, consumer electronics, food and beverage, business-to-business and travel-related companies, that built sales and profits • Hands-on experience with tracking and analyzing the results of marketing efforts, as well as strategizing and implementing changes to increase effectiveness • Successful management and teambuilding of other writers and copy/art teams • Experience in all media — online (social media, websites, landing pages, banner ads, paid search), direct mail, newspaper and magazine ads, email, TV, radio, trade shows and press releases • Experience with social media platforms including Facebook, Instagram and Twitter • Experience in UX journey development and working within wireframes • Have provided copy and support for client e-commerce initiatives • Skilled in working with SEO and descriptive meta data • Proven ability to take a project from concept to consumer — including research and writing, as well as coordinating art, printing and mailing More Than Two Decades of Real-World Experience: Senior Copywriter, Capital Group, Los Angeles, CA (Contract) 8/18-3/20 • Responsible for developing UX copy for digital materials (web and email journeys, social media, hero banners, internal page banners) within an Agile environment. • Developed email journeys that meet or beat both internal and industry open and click through rates • Work closely with internal stakeholders to ensure that marketing initiatives match the targeted audiences Senior Copywriter, Steadfast Capital Markets Group, Irvine, CA (Contract) 10/16-8/17 • Responsible for writing marketing materials for the company’s alternative investment products. I was instrumental in creating materials for the most recent product launch, including the investment brochure, supporting factsheets, PR, web content and blog articles. Senior DR Copywriter, DMS Marketing, Mission Viejo, CA (Contract) 7/16-9/16 • Developed direct mail campaigns and Internet display ads for Medicare open enrollment programs for several regional insurance providers Senior Digital Copywriter, loanDepot, Foothill Ranch, CA (Contract) 6/15-1/16 • Raised customer satisfaction review numbers on Lending Tree and Google through targeted email. Increased Lending Tree from 2.9 stars and a 65% recommended rate to 4 stars and an 80% recommended rate (over 90% recommended for 2015) in 3-months • Created A/B test winning emails for company drip email campaign • Participated in re-launch of company website as well as internal collateral materials for company website re-launch • Developed online materials for the launch of new e-commerce products including personal loans, home improvement loans and home equity loans. • Created original website for company subsidiary, LD Escrow • Improved and proofed existing PPC and Banner ad landing pages • Improved customer facing emails and automatic responses for the sales team to use in their CRM database • Gained experience working in an team environment through Basecamp Senior DR Copywriter, DMS Marketing, Mission Viejo, CA (Contract) 8/14-10/14 • Developed control-beating direct mail campaigns and supporting websites for Medicare open enrollment programs for several regional insurance providers Freelance Copywriter and Marketing Consultant, Long Beach, CA 6/08… • Consult and develop direct-response and other advertising projects for a variety of clients • Work with agencies on a wide variety of B2B and B2C projects as well as corporate marketing initiatives promoting themselves to prospective clients • Provide customer-service response for client Facebook and Twitter accounts • Provide support and copy for client e-commerce initiatives Clients include: Healthcare Success Strategies, MCM Group, Media Partners Worldwide, Langer Juice Company, Cost-U-Less Insurance, Creative Direct Marketing Group, DMS Marketing Senior Copywriter, Creative Direct Marketing Group, Inc., Torrance, CA 8/04-6/08 • Developed award-winning copy for direct-marketing programs for financial newsletters and alternative health products • Programs included mail, Web, e-mail and e-commerce components • Generated documented profit-building results for clients • Responsible for company self-promotion activities including an award-winning marketing newsletter, trade show booths, ads, Website and emails Clients included: SuperCircuits, VectorVest, Zacks, James Dines, Pat McKeough, Dr. Bruce West’s Health Alert, Schiff Nutrition Group, and The Weather Channel Creative Supervisor, Corporate Marketing, Practice Builders, Santa Ana, CA 8/99-7/04 • Created and implemented direct-response materials that built the organization’s nationwide program of Strategic Growth and Marketing Workshops • Responsible for on-time delivery of 20 unique mailings each month, as well as ads for 15 publications targeting different markets • Developed new test concepts, fax marketing, e-mail solicitations, banner ads and Web pages • Provided strategic input and marketing research to the Director of Marketing Senior Copywriter/Supervisor, Practice Builders Agency, Costa Mesa, CA 3/90-7/99 • Created successful patient-oriented marketing campaigns that built the practices of thousands of healthcare practitioners nationwide • Supervised four full-time copywriters and additional free-lance writers • Had final internal approval on creative product. • Coordinated and supervised all agency television and radio production Copywriter, Mileage Plus Incorporated, Carson, CA 9/88-3/90 • Created materials for a successful re-launch of America West’s FlightFund Frequent Flyer program, and the launch of their Chairman's Club, a program for top customers • Responsible for the direct-response and relationship programs for Cal Fed Savings and Loan Other account work included: United Airlines Mileage Plus, Wardair REWARD, Mileage Plus First Card Visa, and United Airlines Travel Card Freelance Copywriter, San Diego, CA 1/88-9/88 • Consulted and developed direct-response projects for a number of San Diego agencies Accounts included: Great America Savings, Contel, Empire of America Bank, and AIG Insurance. Copywriter, Rosenfield/Vinson Direct, Inc., San Diego, CA 2/86-1/88 • Created control-beating direct mail copy for major financial accounts • Developed mailings for credit cards, home-equity loans and credit lines, and insurance products • Worked with art directors to improve readability of creative materials Clients included: Chase Manhattan, Beneficial Finance, Home Federal, IDS/American Express, Metropolitan Life, Security Pacific, Wells Fargo, Citibank, MasterCard International, National Liberty Insurance, and First Signature Bank A Strong Education in Advertising and Marketing: 
 Bachelor of Arts, Advertising, San Jose State, CA 1980 Writing and Telecommunications Courses, San Diego State, San Diego, CA 1981 Courses in Telecommunications, San Diego City College, San Diego, CA 1982-85 Recent Peer Recognition for Excellence in Marketing: 
 Bronze Award, Campaign, Business to Consumer 2013 34th Annual Telly Awards Bronze Award, Health and Fitness 2012 33rd Annual Telly Awards Gold Award, Direct Marketing 2008 MarCom Awards, Association of Marketing and Communication Professionals Award of Excellence 2008 Print Excellence Awards, Direct Mail Campaigns, B2B Best Investor Relations Microsite/Landing page 2008 Internet Advertising Awards (IAC) Best Investor Relations Online Campaign 2008 Internet Advertising Awards (IAC) Gold Award 2007 Newsletter on Newsletters Awards Silver Award 2007 Newsletter on Newsletters Awards Best B2B Email Message 2007 Internet Advertising Competition, Web Marketing Association Best of Category 2006 Online Newsletter, Web Awards, Web Marketing Association Outstanding Website 2005 Web Awards, Web Marketing Association Standard of Excellence 2005 Web Awards, Web Marketing Association
Writing & Content
Newsletters
Content Strategy
SEO Writing
Copywriting
Web Content
60 $
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