Marketing Specialist Robert Alvarado, Sales & Marketing

Leverage attention through engaging content to maximize marketing through multiple channels, from Google to TikTok, and everything in between.

Creative professional Graphic Designer and Web Content Specialist with 3+ years experience in eCommerce seeking to work with an organization that will utilize my creative skills to effectively execute content development strategies through innovative design. Highly proficient in various Adobe CC software with a strong background in Front-End Development tools, such as, HTML5, CSS and User Experience.

SUMMARY OF QUALIFICATIONS • Exceptional collaborative skills with the ability to work independently. • Achievement-oriented and persistent work ethic • Strong written communication and presentation skills • Creative skills with strong attention to detail EDUCATION Bachelor of Business Administration, Marketing | Magna Cum Laude Dec. 2019 Turner College of Business | Columbus State University CAMPUS INVOLVEMENT Vice President/ Marketing Coordinator 2018 – 2019 Beta Gamma Sigma • Utilized Canva to create flyers, enhancing my graphic design skills • Created engaging content on social media platforms and increased follower count at a rate of 3 followers per day CERTIFICATION Social Marketing Certification- Hootsuite Academy Oct. 2019 • Completed semester-long course to learn about branding and advertising through social platforms Advanced Google Analytics Certification- Google Analytics Academy Dec. 2019 • Gained understanding of analyzing web metrics PROFESSIONAL EXPERIENCE Social Media Volunteer Rural Animal Rescue Efforts, Nashville, TN Present • Editing visually stunning photos in Adobe Photoshop as well as clever captions • Achieving increased brand awareness by 167 new profile views a week • Designing digital flyers in Canva maintaining brand consistency Marketing Intern Aug. – Dec. 2018 Chick-fil-A, Columbus, GA I brought my talents of interpersonal communication skills to successfully execute promotional events with fellow employees of Chick-fil-a. I also utilized my organization skills to outline plans and meet deadlines in an efficient manner. • Strategically prepared promotional merchandise for 17 successful promotional events meeting sales goals of $200 per event • Planned and executed two major fall festivals that exceeded company predictions of 500 in attendance EXPERIENCE Hostess Jun. – Aug. 2019 Cannon Brew Pub, Columbus, GA • Improved customer relations which increased business productivity by 20% Sales Associate Aug. 2016 – Aug. 2018 Ross Stores, Inc., Columbus, GA • Enhanced ability to meet customer needs through consulting with customers regarding merchandise • Documented areas of shoplifting, reporting to security, minimizing theft by 30% Team Supervisor Apr. – Jul. 2016 Tropical Smoothie Café, Columbus, GA • Used leadership skills while supervising team of 5 employees to comp

I have prior experience as a marketing coordinator for a small truck sales company, where I managed all social media platforms, inventory, the website, content creation, print media, and digital media. I also have prior experience as a freelance designer. I have worked on a wide variety of projects such as web design, content creation, social media posts, digital media, and email marketing. I am proficient with the Adobe Suite, Google Suite, iMovie, Hootsuite, YouTube, and social media platforms. I am creative, hard-working, and never stop learning.