Freelancer Sailusha Gosala
BASIC
$ 40

Digital Marketing | Web Optimization Sailusha Gosala, Sales & Marketing

Sailusha Gosala
Joined Jul 28, 2020

About Sailusha

I have a background in marketing strategy & website optimization at Deloitte. My role included work across market research, competitor research, website strategy, UX design, and more. I am self-taught in Google Analytics & was able to work with a local e-commerce company to double their conversion rate online through analysis of their website GA...Expand

About freelancer

Sailusha
BASIC
Sailusha Gosala
Joined Jul 2020
Last seen
3 years ago
S A I L U S H A G O S A L A [email protected] | New York, NY A B O U T ME I’m an entrepreneurial minded digital marketer with expertise in market strategy, campaign optimization, and web analytics. I love challenging problems that require learning new information, making strategic decisions, and testing to find the best solution for the user. E D U C AT I O N Grad: Jan 2020 | New York University M.S. Integrated Marketing – Marketing Analytics GPA: 3.97 Grad: May 2015 | New York University – Stern B.S. Business Admin – Finance & Marketing Overall GPA: 3.3; Marketing GPA: 3.5 WO R K E X P E R I E N C E MannMukti (Sep 2019-Present) Marketing Analytics Lead (pro-bono work) • Joined team as first hire in analytics to lead the organization towards data-driven growth • Created dashboards on Google Data Studio using main KPIs & business objectives • Measure and report website & social media data along with actionable insights to the CEO on a quarterly basis UnicornCX (Aug 2017-Present) Founder & CEO • Consult with clients to identify business goals and develop an analytics roadmap for reporting insights • Measure performance of digital marketing campaigns, assess against goals (ROI and KPIs) and provide actionable insights to increase conversion rate and customer loyalty • Doubled client’s e-commerce conversion rate by using insights to drive website redesign • Ideated client’s marketing strategy and website design from provided business objectives Deloitte Sr. Marketing Specialist, Web Optimization (Nov 2016-Jun 2018) • Strategized, ideated, project managed, and executed campaigns on the website across all industries by coordinating with Strategic Marketing Planners, Campaign Managers, and the social media team • Analyzed campaign effectiveness to drive cross-channel strategy (A/B testing), recommendations & insights • Supervised USI members to successfully develop web pages, modify campaign per client’s needs and execute • Managed Industry Outlooks and provided recommendations that led to Financial Service industry attaining 60% higher engagement rate than other outlooks (their best industry outlook release to date) Deloitte Marketing Specialist, SHINE Rotation Program (Feb 2016-Nov 2016) • Ideated and created a proposal in the form of a magazine using Adobe InDesign for the CEO to use in a meeting with a media company • Compiled annual report information by calculating client revenue, market penetration and client list for LCSP approval for the TMT industry team • Completed 6 audits in Google Search Console for page optimization for SEO/SEM team T E C H N I C A L S K I L L S •Marketing: Google Analytics (Certified), Google Data Studio, HubSpot, Mailchimp, HTML •SEO/SEM: BrightEdge (Certified), ScreamingFrog, Moz, Google Keyword Explorer, Google Search Console •Other: Adobe Experience Manager (AEM), Adobe InDesign, Advanced Excel, Basic SAS

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