BASIC
$ 40
Digital Marketing | Web Optimization Sailusha Gosala, Sales & Marketing
Sailusha Gosala
Joined Jul 28, 2020
About Sailusha
About freelancer
S A I L U S H A G O S A L A
[email protected] | New York, NY
A B O U T ME
I’m an entrepreneurial minded digital marketer with expertise in market strategy, campaign optimization, and web analytics. I love challenging problems that require learning new information, making strategic decisions, and testing to find the best solution for the user.
E D U C AT I O N
Grad: Jan 2020 | New York University
M.S. Integrated Marketing – Marketing Analytics GPA: 3.97
Grad: May 2015 | New York University – Stern
B.S. Business Admin – Finance & Marketing
Overall GPA: 3.3; Marketing GPA: 3.5
WO R K E X P E R I E N C E
MannMukti (Sep 2019-Present)
Marketing Analytics Lead (pro-bono work)
• Joined team as first hire in analytics to lead the organization towards data-driven growth
• Created dashboards on Google Data Studio using main KPIs & business objectives
• Measure and report website & social media data along with actionable insights to the CEO on a quarterly basis
UnicornCX (Aug 2017-Present)
Founder & CEO
• Consult with clients to identify business goals and develop an analytics roadmap for reporting insights
• Measure performance of digital marketing campaigns, assess against goals (ROI and KPIs) and provide actionable insights to increase conversion rate and customer loyalty
• Doubled client’s e-commerce conversion rate by using insights to drive website redesign
• Ideated client’s marketing strategy and website design from provided business objectives
Deloitte
Sr. Marketing Specialist, Web Optimization (Nov 2016-Jun 2018)
• Strategized, ideated, project managed, and executed campaigns on the website across all industries by coordinating with Strategic Marketing Planners, Campaign Managers, and the social media team
• Analyzed campaign effectiveness to drive cross-channel strategy (A/B testing), recommendations & insights
• Supervised USI members to successfully develop web pages, modify campaign per client’s needs and execute
• Managed Industry Outlooks and provided recommendations that led to Financial Service industry attaining 60% higher engagement rate than other outlooks (their best industry outlook release to date)
Deloitte
Marketing Specialist, SHINE Rotation Program (Feb 2016-Nov 2016)
• Ideated and created a proposal in the form of a magazine using Adobe InDesign for the CEO to use in a meeting with a media company
• Compiled annual report information by calculating client revenue, market penetration and client list for LCSP approval for the TMT industry team
• Completed 6 audits in Google Search Console for page optimization for SEO/SEM team
T E C H N I C A L S K I L L S
•Marketing: Google Analytics (Certified), Google Data Studio, HubSpot, Mailchimp, HTML
•SEO/SEM: BrightEdge (Certified), ScreamingFrog, Moz, Google Keyword Explorer, Google Search Console
•Other: Adobe Experience Manager (AEM), Adobe InDesign, Advanced Excel, Basic SAS